NBC's THE VOICE Delivers Monday's #1 Telecast in 18-49
By: Caryn Robbins May. 19, 2015
"The Voice" (2.6/8 in 18-49, 11.1 million viewers overall from 8-10:01 p.m. ET) ranked #1 among Big 4 telecasts Monday night in adults 18-49 and other key demos.
"The Voice" grew +8% versus the prior week in adults 18-49 (2.6 vs. 2.4) and is up week to week for a second straight week (up +13% vs. two weeks ago, 2.6 vs. 2.3), to equal its highest 18-49 rating since April 13 (2.9). In total viewers, "The Voice" grew +10% week to week (11.054 million vs. 10.051 million) to a seven-week high for a Monday edition, best since March 30 (11.9 million). "The Voice" will add significant viewership via time-shifting -- Season to date, first-run editions of Monday's "Voice" have grown by +25% in L+7 vs. L+SD in 18-49 rating (from a 3.32 to a 4.15) and more than 2.1 million viewers overall (12.1 million to 14.2 million). Upscale: Last week's "Voice" delivered the most upscale 18-49 audience of the night among Big 4 programs, indexing at a 122 among adults 18-49 living in homes with #100K+ incomes. "The Night Shift" (1.2/4 in 18-49, 5.4 million viewers overall from 10:01-11 p.m. ET) maintained 100% of its week ago rating in adults 18-49, despite special competition this week from ABC's "Bachelorette" season premiere, and is currently up +10% week to week in total viewers (5.416 million vs. 4.923 million), pending updates.Show... L+SD... L+3...L+7...L+7+Digital
The Voice...2.6...3.0...3.0...3.1
The Night Shift...1.2...1.6...1.6...1.7 Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...11.05 million...12.35 million...12.60 million...12.83 million
The Night Shift ...5.42 million...6.72 million...7.01 million...7.20 million
In Late-Night Metered Markets Monday Night: · In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; CBS's "Late Show with David Letterman," 4.1/11; and ABC's "Jimmy Kimmel Live," 2.1/6.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.8/4; and "Jimmy Kimmel Live," 0.8/4.
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