NBC's SUPERSTORE Grows to Its Most-Watched Episode Since January
NBC's SUPERSTORE (1.1/5 in 18-49, 4.2 million viewers overall from 8-8:30 p.m. ET) grows week to week in total viewers (4.219 million vs. 4.169 million) to its most-watched episode since Jan. 12 (4.332 million). It's the second straight "Superstore" to grow in total viewers versus the prior original. Retains 100% week to week in 18-49 (with a 1.1 rating vs. a 1.1) to maintain a 1.1 for a fifth straight original telecast,despite the recent start-up of Daylight Saving Time. Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +47% in 18-49 rating going from L+SD to L+7 (from a 1.21 to a 1.78) and +1.2 million viewers overall (4.2 million to 5.4 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 117 among adults 18-49 in $100K+ homes.
"The Blacklist: Redemption" (0.7/3 in 18-49, 4.0 million viewers overall from 10-11 p.m. ET) Retains 100% week to week in 18-49 (0.7 vs. 0.7) and 97% in total viewers (3.978 million vs. 4.117 million), despite this week's encore lead-in: Week to week, "Redemption's" lead-in is down 43% in 18-49 (0.8 for last night's "Chicago Med" encore vs. 1.4 for last week's "Med" original) and down 2.8 million persons or 38% in total viewers (4.584 million vs. 7.347 million). Ties for #2 in the hour among ABC, CBS and NBC in adults 18-49, behind only CBS' NCAA coverage, despite a 38% lower lead-in in 18-49 (0.8 from a "Chicago Med" encore) than ABC's "The Catch" received from "Scandal" (1.3 at 9 p.m.). Finishes #2 outright in total viewers among those nets. Will add significant viewership via time-shifting and VOD -- "Blacklist: Redemption" has grown by +59% in 18-49 rating so far this season going from L+SD to L+7 (0.83 to a 1.32) and +2.4 million viewers overall (4.2 million to 6.6 million). Upscale: "Blacklist: Redemption" is generating a strong upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes.
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