NBCs SUNDAY NIGHT FOOTBALL Takes the Night in Every Key Measure
By: Caryn Robbins Dec. 28, 2015
Regarding this morning's Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC's 7:30-11 p.m. averages currently rank the network #1 for Sunday night among ABC, CBS, NBC and FOX in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
In metered-market results, which are time zone-adjusted, NBC Sports coverage of last night's New York Giants-Minnesota VIKINGS "Sunday Night Football" game averaged an 11.5 rating, 20 share in metered-market households from 8:30 to 11:15 p.m. ET. Coverage of the VIKINGS 32-point victory over the Giants on NBC's "Sunday Night Football" dominated the night. Top local ratings for the Giants-Vikings game on NBC were: Minneapolis, 42.5/64; New Orleans, 17.0/25; Albuquerque, 15.9/25; Richmond, 14.8/24; Denver, 14.3/26; Charlotte, 14.2/23; Phoenix, 13.8/22; West Palm Beach, 13.6/23; Indianapolis, 13.4/22; and Greensboro, 13.2/21. NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.Videos