NBC's SUNDAY NIGHT FOOTBALL Leads the Night in Key Demos
By: Caryn Robbins Oct. 15, 2012
SUNDAY NIGHT FOOTBALL led the night in preliminatry nationals in all key demos. Currently available fast-affiliate ratings are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in all key ratings categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
In time zone-adjusted metered-market results, the Green Bay Packers-Houston Texans game was a dominant #1 with a 12.6 rating, 20 share in metered-market households from 8:30-11:15 p.m. ET, up 13 percent from the year-ago week-four game (11.2 for Vikings-Bears).NBC was a convincing #1 for the night in metered-market households, averaging a 9.8/15 from 7-11 p.m., to win over CBS (7.6/12) by 29 percent, Fox (6.5/10) by 51 percent and ABC (4.9/8) by 100 percent.NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.Videos