NBC's SUNDAY NIGHT FOOTBALL Leads Prelim Results for Sunday Among the Big 4 in Every Key Measure
By: Caryn Robbins Oct. 24, 2016
Regarding this morning's Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to change for live sports coverage.
In these preliminary results, NBC ranks #1 for the night among ABC, CBS, NBC and FOX in adults 18-49, total viewers and every other key measure in the fast-affiliate ratings. In time zone-adjusted metered-market results, NBC Sports coverage of the "Sunday Night Football" game featuring the Seattle Seahawks at the Arizona Cardinals averaged an 11.6 rating, 20 share from 8:30 p.m.-12:15 a.m. ET (not including digital data), to lead the night in metered-market households and in 18-49 in the markets with local people meters. Top markets for Seahawks-Cardinals on NBC: Seattle 47.9/67; Phoenix 31.7/49; Portland 24.5/38; Albuquerque 17.6/28; Las Vegas 17.2/26; New Orleans 15.8/22; Denver 15.6/28; Richmond & Sacramento 15.1/24; Norfolk 14.7/23.NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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