NBC's MR ROBINSON is Most-Watched Summer Comedy Since 2007

By: Caryn Robbins Aug. 06, 2015

"Mr. Robinson" the most-watched summer-comedy debut on the Big 4 since 2007 (6.191 million for "Creature Comforts" on CBS June 4, 2007), a span covering 11 summer-comedy launches.

In 18-49, its 1.2 makes it the #2 highest-rated summer comedy debut on the Big 4 since 2009 (1.6 for "The Goode Family"), a span covering 10 summer-comedy launches.

The only higher-rated summer-comedy debut on the Big 4over that span in18-49 is "Undateable" (1.3 on May 29, 2014).

Wins the time period among the Big 4 in every key demographic.

Is up +71% versus NBC's prior summer comedy debut (1.2 vs. 0.7 for "Working the Engles" July 10, 2014).

A second episode of "Mr. Robinson" (1.0/4 in 18-49, 3.8 million viewers overall from 9:30-10 p.m. ET):
Retained 83% of the prior half-hour's strong series premiere rating in 18-49.

Retained 91% men 18-49 (1.0 vs. 1.1), 93% in adults 25-54 (1.4 vs. 1.5) and 94% in women 25-54 (1.5 vs. 1.6).

Ranked #1 or tied for #1 in the time period among the Big 4 in every key demo.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.