NBC's "Heartbeat" (0.8/3 in 18-49, 4.0 million viewers overall from 8-9 p.m. ET): Is currently up +14% or 0.1 of a point versus its prior telecast in 18-49 (0.8 vs. 0.7 on April 6) and +4% in total viewers (4.042 million vs. 3.902 million), despite last week's preemption (pending updates). Maintains its full rating from half-hour to half-hour in adults 18-49 (0.8 vs. 0.8). Will grow with time-shifted viewing and VOD - the prior "Heartbeat" telecast increased by +27% in 18-49 (0.66 to 0.84) and 810,000 viewers overall (3.9 million to 4.7 million) going from L+SD to L+3.
Upscale: "Heartbeat" has delivered a solidly upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3). An encore telecast of "Law & Order: Special Victims Unit" (0.8/3 in 18-49, 3.7 million viewers overall from 9-10 p.m. ET): Grows half-hour to half-hour in most key measures, including gains of +8% in total viewers (3.6 million to 3.9 million) and +20% in adults 25-54 (1.0 to 1.2). Is currently matching its 18-49 average for rebroadcasts during the month of April 2015 (0.8 vs. 0.8, pending updates), when it did not face competition from "Empire." A rebroadcast "Chicago P.D." (0.8/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET): Is currently tied for #2 in the hour among ABC, CBS and NBC in adults 18-49, adults 18-34 and adults 25-54 versus original ABC and CBS drama competition, pending updates. Ranks #2 outright among those nets in total viewers and all key adult-male demos. Equals its average for April 2015 encores in 18-49 (0.8 vs. 0.8).Image courtesy of NBC
Videos