NBC's DAYS OF OUR LIVES Matches 8-Month High in Women 18-49
By: Caryn Robbins Sep. 17, 2015
DAYS OF OUR LIVES has equaled a 34-week high in women 18-49 rating during the week of Sept. 7-11 and equaled its top-rated week in the women 18-34 demographic in 49 weeks, according to "live plus same day" viewing figures from Nielsen Media Research.
For the week of Sept. 7-11, "Days of our Lives" averaged a 0.80 rating, 6 share among women 18-49 and 0.46 rating among women 18-34 to rank #4 among network daytime series in both the women 18-49 demographic and the women 18-34 race. Note that "Days" was preempted on Monday for golf coverage. "Days of our Lives" equaled its highest women 18-49 rating in eight months (since the week of Jan. 12-16, 0.86) and matched its highest women 18-34 rating in nearly 12 months (since Sept. 29-Oct. 3, 2014, 0.47). For Sept. 7-11 versus the prior week, "Days of our Lives" jumped +11% in the women 18-49 category (0.80 vs. 0.72) and +28% in the women 18-34 demo (0.46 vs. 0.36). For the season to date, "Days of our Lives" is #7 in the women 18-49 category and #12 in the women 18-34 demo.Photo courtesy of NBC
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