NBC's DATELINE Hits 6-Month Time-Period High in Total Viewers
By: Caryn Robbins Jun. 17, 2016
"Dateline NBC" (1.0/4 in 18-49, 5.0 million viewers overall from 8-9 p.m. ET): Reported NBC's highest 18-49 rating in the time period, excluding sports, since Jan. 28 (1.2), despite NBA programming on ABC in the time period last night.
Hits a six-month high for NBC in the slot in total viewers (best since Dec. 10, 2015, 7.3 million for "Michael Bublé's Christmas in Hollywood"). Maintained or increased its rating from half-hour to half-hour in every key measure, including gains of +11% in adults 18-49 (0.9 to 1.0), +7% in adults 25-54 (1.4 to 1.5) and +13% in women 25-54 (1.6 to 1.8). The second season debut of "Aquarius" aired as sustaining programming without commercials and its ratings will not be included in NBC nightly or weekly averages. Note that "Aquarius" will increase substantially via time-shifting and VOD - last summer, "Aquarius" grew by +48% going from "live plus same day" to "live plus seven day" Nielsens (0.54 to 0.80) and by 1.1 million viewers overall (2.8 million to 3.9 million). In these fast-affiliate ratings, "Aquarius" (0.4/2 in 18-49, 2.7 million viewers overall from 9-11 p.m. ET):In total viewers, is up versus where it left off last summer with its final three Thursday telecasts (2.701 million vs. 2.687 million from June 25 through July 9, 2015), despite last night's competition from high-rated NBA FINALS coverage on ABC, and is running within 0.1 in 18-49 (0.4 vs. 0.5).
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