NBC's BLINDSPOT Grows +18% Week to Week, Equals Top Regular-Slot Rating
By: Caryn Robbins Oct. 20, 2016
NBC's BLINDSPOT(1.3/4 in 18-49, 5.6 million viewers overall from 8-9 p.m. ET): Jumps +18% week to week in 18-49 (1.3 vs. 1.1) and +2% in total viewers (5.623 million vs. 5.533 million) and equals the show's highest regular-slot rating since April 25 in 18-49 (1.4).
Matches the show's last four telecasts on Monday night last season, each of which benefited from a "Voice" lead-in. Is up +18% versus NBC's average in the hour last season in 18-49 (1.3 vs. 1.1, L+SD non-sports). Maintains or increases its rating half-hour to half-hour in every key demo, including gains of +7% in women 18-49 (1.4 to 1.5) and +9% in men 18-49 (1.1 to 1.2). Will add significant viewership via time-shifting and VOD - so far this season "Blindspot" has grown by +71% in 18-49 rating (from a 1.36 to 2.33) and +3.2 million viewers overall (6.1 million to 9.3 million) going from L+SD to L+7. Upscale: "Blindspot" is delivering a strong upscale audience, indexing at a 121 among adults 18-49 in $100K+ homes. The Presidential Debate aired from 9-10:36 p.m. ET as sustaining programming and won't be included in nightly, weekly or season ratings averages. Post-debate analysis was rated and will be included in official-national results for Tuesday night.
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