NBC's AMERICA'S GOT TALENT Encore Grows by +43%
By: Caryn Robbins
A rebroadcast "America's Got Talent" (0.8/3 in 18-49, 3.2 million viewers overall from 9-11 p.m. ET) ranked #2 - and #1 excluding sports - among the Big 4 networks in the time period in adults 18-49 and other key demographics versus originals on CBS and one original hour and one rebroadcast hour on ABC. Versus a 7-9 p.m. "Talent" encore on the same night last year (0.5/2 in 18-49, 2.518 million viewers overall from 7-9 p.m. on Sunday, Aug. 18, 2013), last night's "Talent" rebroadcast is up +60% in 18-49 and up +29% in total viewers.
From its first half-hour to its fourth, the "America's Got Talent" encore grew by +43% in adults 18-49 (to a 1.0 rating from a 0.7) and +36% in total viewers (3.8 million vs. 2.8 million). An encore telecast of "American Ninja Warrior" (0.7/2 in 18-49, 2.9 million viewers overall from 7-9 p.m. ET) grew from its first half-hour to its fourth by +60% in adults 18-49 (to a 0.8 rating from a 0.5) and by +43% in total viewers (3.4 million vs. 2.4 million).NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
