NBC's AMERICAN NINJA WARRIOR is Monday's #1 Show
By: Caryn Robbins Jun. 10, 2014
"American Ninja Warrior" (1.7/5 in adults 18-49, 4.9 million viewers overall from 10:01-11 p.m. ET) ranks as the #1 show of the night on the Big 4 networks in adults 18-49, out-rating such Monday telecasts as Fox's "24: Live Another Day" (1.6/5 from 9-10) and "MasterChef" (1.5/5 from 8-9), as well was ABC's "Bachelorette" (0.9/3 from 8-9), "ABC News: Hillary Clinton" (1.0/3 from 9-10) and "Mistresses" (0.9/3 from 10-11).
"American Ninja Warrior" won its first hour from 9-10 among the Big 4 in adults 18-34, 18-49 and 25-54, including a +13% margin versus "24" from 9-10 in adults 18-49 (1.8 vs. 1.6). "American Ninja Warrior" claimed its second hour from 10-11 among ABC, CBS and NBC in every key demographic, with an 18-49 margin of +89% (earning a 1.7 rating from 10-11 vs. a 0.9 for ABC's "Mistresses" and CBS' "48 Hours" encore). An encore telecast of "Last Comic Standing" (1.1 rating, 4 share in adults 18-49, 4.0 million viewers overall from 8-9 p.m. ET) ranked #2 among the Big 4 in 18-49, outrating ABC's "Bachelorette" recap (0.9/3), as well as CBS's comedy rebroadcasts (1.0/3). "Last Comic" held steady or grew from half-hour to half-hour in every key demographic.In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.
For the Week: With "America's Got Talent" scoring the week's #1 non-sports results among Primetime programs on the Big 4 networks in adults 18-49 and every other key measure, NBC has finished #2 among those nets for the Primetime week of June 2-8 in the key 18-49 demo. According to "live plus same day" viewing figures from Nielsen Media Research, NBC has averaged a 1.6 rating, 6 share in adults 18-49 and 5.7 million viewers overall for the week, growing week to week by +23% in 18-49 rating (to a 1.6 from a 1.3) and +9% in total viewers (5.7 million vs. 5.2 million).
Adults 18-49, L+SD
Net... Week 37, 2012-13... Week 37, 2013-14...Diff
NBC...1.5...1.6...Up 7%
CBS...1.0...0.9... Down 10%
ABC...2.0...2.3... +15%
Fox...1.2...0.9... Down 25% Total Viewers, L+SD
Net... Week 37, 2012-13... Week 37, 2013-14...Diff
NBC...5.583 million ...5.651 million...Up 1%
CBS...5.919 million...5.855 million...Down 1%
ABC...6.041 million ...6.899 million...Up 14%
Fox...3.274 million ...3.013 million...Down 8% SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.3...2.7...Up 17%
CBS...2.8...2.3...Down 18%
ABC...2.2...2.1...Down 5%
Fox...2.4...2.4...Even Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...6.916 million ...9.069 million...Up 31%
CBS...11.478 million...10.426 million... Down 9%
ABC...7.772 million ...7.548 million...Down 3%
Fox...6.843 million ...7.139 million...Up 4%
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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