NBC's AMERICAN NINJA WARRIOR is Monday's #1 Show

By: Jun. 10, 2014
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"American Ninja Warrior" (1.7/5 in adults 18-49, 4.9 million viewers overall from 10:01-11 p.m. ET) ranks as the #1 show of the night on the Big 4 networks in adults 18-49, out-rating such Monday telecasts as Fox's "24: Live Another Day" (1.6/5 from 9-10) and "MasterChef" (1.5/5 from 8-9), as well was ABC's "Bachelorette" (0.9/3 from 8-9), "ABC News: Hillary Clinton" (1.0/3 from 9-10) and "Mistresses" (0.9/3 from 10-11).

"American Ninja Warrior" won its first hour from 9-10 among the Big 4 in adults 18-34, 18-49 and 25-54, including a +13% margin versus "24" from 9-10 in adults 18-49 (1.8 vs. 1.6). "American Ninja Warrior" claimed its second hour from 10-11 among ABC, CBS and NBC in every key demographic, with an 18-49 margin of +89% (earning a 1.7 rating from 10-11 vs. a 0.9 for ABC's "Mistresses" and CBS' "48 Hours" encore).

An encore telecast of "Last Comic Standing" (1.1 rating, 4 share in adults 18-49, 4.0 million viewers overall from 8-9 p.m. ET) ranked #2 among the Big 4 in 18-49, outrating ABC's "Bachelorette" recap (0.9/3), as well as CBS's comedy rebroadcasts (1.0/3). "Last Comic" held steady or grew from half-hour to half-hour in every key demographic.


In Late-Night Metered Markets Monday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


For the Week:

With "America's Got Talent" scoring the week's #1 non-sports results among Primetime programs on the Big 4 networks in adults 18-49 and every other key measure, NBC has finished #2 among those nets for the Primetime week of June 2-8 in the key 18-49 demo. According to "live plus same day" viewing figures from Nielsen Media Research, NBC has averaged a 1.6 rating, 6 share in adults 18-49 and 5.7 million viewers overall for the week, growing week to week by +23% in 18-49 rating (to a 1.6 from a 1.3) and +9% in total viewers (5.7 million vs. 5.2 million).

Joining "Talent," among the week's top 20 Primetime programs on the Big 4 in adults 18-49 were both the Saturday and Wednesday telecasts of hockey's Stanley Cup Final, "American Ninja Warrior," "The Night Shift" and "Last Comic Standing."

NBC ranked #1 on four of seven nights last week among the Big 4 networks in adults 18-49, leading Monday, Tuesday, Wednesday and Saturday.

"Talent" finished #3 among Big 4 programs in adults 18-49 and was #1 excluding sports. Saturday's NHL hockey ranked #4 for the week and Wednesday's game tied "American Ninja Warrior" for #7, giving NBC four of the week's top eight programs. "The Night Shift" tied for #14 and "Last Comic Standing" and "Miss USA 2014" tied for #18.

Excluding sports, "Talent" ranked #1 among Primetime broadcasts for the week on ABC, CBS, NBC and FOX in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17.

Through 37 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tied with Fox), men 18-49 (tied with Fox), men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).

NBC's 2.7 rating in adults 18-49 is the network's top average at this point in the season in four years (since a 2.7 in 2009-10).

Versus one year ago, NBC is up +17% for the broadcast year to date in adults 18-49 (2.7 vs. 2.3).

In total viewers, NBC ranks #2 for the broadcast year with an average of 9.1 million viewers, which is its biggest overall audience 37 weeks into the season in eight years (since 2005-06, 9.6 million). Versus one year ago, NBC is up +31% season to date in total viewers (9.1 million vs. 6.9 million). It's the first time NBC has ranked #2 in total viewers at this point in the season in 10 years.

WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 37, 2012-13... Week 37, 2013-14...Diff
NBC...1.5...1.6...Up 7%
CBS...1.0...0.9... Down 10%
ABC...2.0...2.3... +15%
Fox...1.2...0.9... Down 25%

Total Viewers, L+SD
Net... Week 37, 2012-13... Week 37, 2013-14...Diff
NBC...5.583 million ...5.651 million...Up 1%
CBS...5.919 million...5.855 million...Down 1%
ABC...6.041 million ...6.899 million...Up 14%
Fox...3.274 million ...3.013 million...Down 8%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.3...2.7...Up 17%
CBS...2.8...2.3...Down 18%
ABC...2.2...2.1...Down 5%
Fox...2.4...2.4...Even

Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...6.916 million ...9.069 million...Up 31%
CBS...11.478 million...10.426 million... Down 9%
ABC...7.772 million ...7.548 million...Down 3%
Fox...6.843 million ...7.139 million...Up 4%


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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