NBC Wins the Primetime Week of July 17-23 in 18-49, Total Viewers in All Key Demos

Winning among the Big 4 networks for the fifth week in a row in adults 18-49, NBC has also captured the ratings week of July 17-23 in total viewers, households and all other key demos, paced by its popular programming that includes "America's Got Talent," "World of Dance," "American Ninja Warrior," and "The Wall."

According to "live plus same day" ratings from Nielsen Media Research, NBC had more series than any other in the top-20 rankings among primetime shows on the Big 4 networks, including the #1 telecast of the week, Tuesday's airing of "America's Got Talent." Other top 20 programs on NBC included "World of Dance" (#6), "American Ninja Warrior" (#8), "The Wall" (#13), "Spartan: Ultimate Team Challenge" (#15), "Dateline NBC" (#17) and "Hollywood Game Night" (#19).

In addition to winning adults 18-49, NBC also ranked #1 versus its Big 4 competition for the July 17-23 week in all other key demos, including adults, men and women 18-34; men and women 18-49, adults, men and women 25-54.

Counting just entertainment programming, NBC won the week in both adults 18-49 and adults 25-54, marking the eighth straight week NBC has finished as the #1 network in entertainment programming (excluding live news and sports) in 18-49 and 25-54. In total viewers, NBC has won seven of the last eight weeks in entertainment-program ratings.

Season to date, NBC ranks #1 in adults 18-49, with a +12% margin over #2 Fox, despite Fox's boosts from the SUPER BOWL and last fall's seven-game Cubs-Indians World Series. NBC also ranks #1 for the season among ABC, CBS, NBC and FOX in adults, men and women 25-54; men and women 18-49; adults 18-34 (tie) and women 18-34.

Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49.

Week 44 Averages

Adult 18-49 Rating, "L+SD," July 17-23

NBC...1.0
CBS...0.8
ABC...0.7

Fox...0.6

CW...0.2

Total Viewers

NBC...5.0 million

CBS...4.4 million

ABC...3.0 million

Fox...1.8 million

CW...1.0 million

Season to Date, All Programs

Adult 18-49 Rating, "Most Current"

NBC...1.9

Fox...1.7

CBS...1.6

ABC...1.6

CW...0.6

Total Viewers

CBS...8.7 million

NBC...7.6 million

ABC...6.0 million

Fox...5.2 million

CW...1.7 million

Season to Date, Entertainment Programs Only

Adult 18-49 Rating, "Most Current"

Excludes Live News & Sports

NBC...1.6

ABC...1.5

CBS...1.4

Fox...1.3

CW...0.6

NBC highlights for the week of July 17-23:

Monday

NBC tied for #1 Monday night among the Big 4 networks in 18-49 and was #1 in total viewers.

"American Ninja Warrior" (1.5/6 in 18-49, 5.8 million viewers overall from 8-10 p.m. ET) grew from the previous week by +7% in 18-49 and 2% in total viewers. "Ninja" was the #2 show of the night in 18-49 and total viewers among the Big 4 networks.

Upscale: "Ninja" is delivering a strong upscale audience, indexing at a 122 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, "most current" including L+3).

"Spartan: Ultimate Team Challenge" (1.0/4 in 18-49, 3.8 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in adults 18-49, total viewers and most other key measures. "Spartan" was even in 18-49 from the previous week.

Upscale: "Spartan" is generating a solid upscale audience, indexing at a 123 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

Tuesday

NBC easily ranked #1 Tuesday night in 18-49 (2.2/9) and total viewers (10.7 million). The network more than quadrupled all other Big 4 networks in 18-49 and nearly doubled its closest competitor in total viewers.

"America's Got Talent" was, by far, the #1 show of night (2.5/11 in 18-49, 12.6 million viewers overall from 8-10 p.m. ET) and was even from the previous week in both 18-49 and total viewers. The show was #1 in all measures against Big 4 competition and increased in 18-49 and total viewers in each half-hour.

L+7: Six weeks of auditions for "America's Got Talent" delivered the biggest L+7 lifts ever for a broadcast alternative series in total viewers and stands as the most-watched auditions to date (15.95 million).

"World of Dance" (1.6/7 in 18-49, 6.9 million viewers overall from 10-11 p.m. ET) more than tripled competition from CBS and ABC in the hour. "World" was the #2 show of the night on the Big 4 in adults 18-49 and total viewers, behind only "Talent."

L+7: "World of Dance" is by far the #1 new entertainment series of the summer in L+7 (2.67 in 18-49, 10.54 million in total viewers).

Wednesday

"Little Big Shots: Forever Young" (0.8/3 in 18-49, 5.8 million viewers overall from 8-9 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in total viewers, behind only "Big Brother."

"The Carmichael Show" (0.7/3 in 18-49, 3.2 million viewers overall from 9-9:30 p.m. ET) maintained 100% week to week in 18-49 (0.7 vs. 0.7) and rose +3% in total viewers (3.2 million vs. 3.1 million).

An encore telecast of "The Carmichael Show" delivered a 0.6/2 in 18-49 (+20% vs. a week ago) and 2.5 million viewers overall (+4% from a week ago) from 9:30-10 p.m. ET.

A rebroadcast of "This Is Us" averaged a 0.4/2 in 18-49 and 2.0 million viewers overall from 10-11 p.m. ET, even with a week ago in 18-49 and +5% in total viewers.

Thursday

Against mostly all original programming, NBC was #2 for the night in both the 18-49 demo (0.9/4) and total viewers (4.303 million). At 8 p.m. "Hollywood Game Night" (0.8/4) was tied for #2 in 18-49 and #2 in total viewers (3.730 million).

At 9 p.m., "The Wall" delivered a 1.1/4 in 18-49 (#2 in the timeslot to CBS' "Big Brother") and #2 in total viewers as well (4.951 million).

"The Night Shift," which was even from its 18-49 performance a week ago (0.7/3), won the 10 p.m. timeslot against original competition from both ABC ("The Gong Show") and CBS ("Zoo") in 18-49 and total viewers (4.229 million).

L+3: The July 13 telecast of "The Night Shift" experienced its best 18-49 L+3 rating of the season (0.99 in 18-49).

Upscale: "The Wall" is generating a solid upscale audience so far this season, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

Friday

NBC tied for #1 Friday night among the Big 4 networks in adults 18-49 (0.8/4, up 14% from a week ago) and was #2 in total viewers (4.453 million, up 10% from a week ago). It's the 10th straight Friday NBC has finished #1 or tied for #1 in 18-49 among ABC, CBS, NBC and Fox, excluding sports (excludes ABC's NBA FINALS coverage on June 9).

An encore telecast of "America's Got Talent" from 8-10 p.m. ET (0.7/4 in 18-49, 4.342 million viewers overall) was even in the demo and up 6% from a week ago.

"Dateline NBC" (0.9 in 18-49, 1.2 in adults 25-54, 4.676 million viewers overall from 10-11 p.m. ET) saw significant increases from the previous week, including +29% in 18-49 (0.9 vs. 0.7), +20% in 25-54 (1.2 vs. 1.0) and +17% in total viewers (4.676 million vs. 3.993 million) and easily won the 10-11 p.m. timeslot.

Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes.

Image courtesy of NBC.



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