NBC Sports Coverage of NFL Playoff Game Scores Record Overnight Rating
By: Caryn Robbins Jan. 16, 2017
NBC Sports coverage of the NFL Playoff game featuring the Pittsburgh Steelers at the Kansas City Chiefs averaged a 21.9 rating, 34 share from 8:15-11:15 p.m. ET in household results from the 56 markets metered by Nielsen Media Research (not including digital data).
NBC's 21.9/34 for Steelers-Chiefs is the best-ever primetime metered-market household rating for an NFL Wild Card or Divisional Playoff game - note this was the first-ever Wild Card or Divisional Playoff game to be played on a Sunday night. NBC's 21.9/34 for Steelers-Chiefs is up +8% versus NBC's Saturday Primetime NFC Divisional telecast last January (20.3/34 for a Packers-Cardinals overtime thriller). The metered-market household rating for NBC's Steelers-Chiefs AFC Divisional Playoff game peaked at a 23.8/40 from 11-11:15 p.m. ET. Top markets for Steelers-Chiefs on NBC: Pittsburgh 57.1/76; Kansas City 55.2/72; Denver 28.5/46; Norfolk 27.8/40; Richmond 27.1/39; Dayton 26.6/38; New Orleans 26.4/37; Baltimore 26.2/40; Phoenix 26.1/40; and Las Vegas 25.2/39.NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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