NBC NIGHTLY NEWS WITH LESTER HOLT is Number One in Key Demo for 14 Straight Weeks
By: Kaitlin Milligan Nov. 06, 2018
NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of October 29, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key demo averaging 1.7 million A25-54 viewers, besting ABC World News Tonight by +40,000 viewers (+2%), and doubling its week-over-week lead. The broadcast topped CBS Evening News by +506,000 viewers (+42%). Nightly News has won the key demo for 14 consecutive weeks.
Nightly News closed Friday's broadcast with a special tribute to those murdered at Tree of Life Congregation synagogue in Pittsburgh, Pa. Inspired by the Pittsburgh Post-Gazette's front page displaying the first words of the Jewish mourner's prayer, each victim's name appeared on screen as a local cantor recited the prayer in Hebrew.
For the week of October 29, Nightly News averaged 1.1 million A18-49 viewers topping CBS by +313,000 viewers (+38%).
8.1 million total viewers tuned in to Nightly News for the week of October 29 leading CBS Evening News by 2.0 million total viewers (+33%). Nightly News cut the total viewer margin against ABC by more than half vs. last year.
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