NBC NIGHTLY NEWS WITH LESTER HOLT Wins A25-54 Demo Again
By: Caryn Robbins Jun. 07, 2016
NBC NIGHTLY NEWS WITH LESTER HOLT was the #1 evening newscast in the A25-54 demo for the week of May 30 - June 3. The NBC broadcast averaged 1.9 million A25-54 viewers, outperforming ABC by +163,000 (+10%) and CBS by +413,000 (+28%). Nightly's A25-54 delivery hit a four-week high, with its biggest lead over ABC in three weeks and widest advantage over CBS in eight weeks. The NBC broadcast has been #1 in the demo for over 11 straight months.
Week-to-week, Nightly showed the biggest growth among A25-54 viewers (+3%, or +54,000) and it grew +4% in the demo year over year, while ABC was down -13% from last year. Nightly also won the week among A18-49 viewers, averaging 1.4 million viewers, topping ABC by +137,000 (+11%) and CBS by +371,000 (+37%). Nightly has now been #1 among A18-49 viewers for over 13 consecutive months. NOTE: Due to the Memorial Day holiday and the NBA Finals, NBC and CBS are based on a 4-day average (Tuesday-Friday), while ABC is based on a 3-day average (Tuesday, Wednesday and Friday). Season to date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers. Nightly has ranked #1 in A25-54 and A18-49 for 45 consecutive weeks and 49 of the 50 weeks since Lester Holt officially became anchor.Videos