NBC NIGHTLY NEWS WITH LESTER HOLT Wins 19th Consecutive Season Across the Board
By: Caryn Robbins
NBC NIGHTLY NEWS WITH LESTER HOLT finished the 2014-15 season at #1 in total viewers and all demos, marking the broadcast's 19th consecutive across-the-board season win.
Nightly was #1 in all categories for the 3rd Quarter 2015, delivering its best total viewer win over ABC since 4Q'14 and best A25-54 win over ABC since 1Q'14. Nightly was the only evening newscast to increase its total viewer audience quarter-to-quarter, improving +3% (+264,000) from 2Q'15 levels. Versus the prior year, Nightly was up +2% (+130,000) from its 3Q'14 average. The NBC broadcast had its best 3Q A25-54 delivery since 2013 and its biggest 3Q demo margins over the competition in three years (since 3Q'12). Nightly was the only broadcast to post A25-54 demo growth quarter-to-quarter (up +8% from 2Q'15) and versus last year (up +7% from 3Q'14). Nightly was also #1 across-the-board for the week of September 14-18, 2015, delivering its 8th straight win in all categories and 13th consecutive win among total viewers. The NBC broadcast has averaged over 8 million viewers for five weeks in a row.Nightly averaged 2.061 million A25-54 viewers, +31,000 (+2%) more than ABC and +448,000 (+28%) ahead of CBS.
Nightly averaged a 1.7 A25-54 rating, tied for #1 with ABC and +3 tenths ahead of CBS.
Nightly averaged 1.479 million A18-49 viewers, +102,000 (+7%) ahead of ABC and +380,000 (+35%) more than CBS.
Nightly delivered a 1.2 A18-49 rating, topping ABC by +1 tenth and CBS by +3 tenths.
3rd Quarter 2015 Highlights:
Nightly has now been #1 in total viewers for 31 of the last 32 quarters and 69 of the last 75 quarters.
Nightly averaged 1.961 million A25-54 viewers, +142,000 (+8%) more than ABC and +526,000 (+37%) ahead of CBS.
Among A25-54 viewers, Nightly has won 2 of the last 3 and 27 of the last 30 quarters.
Nightly averaged a 1.6 A25-54 rating, +1 tenth higher than ABC and +4 tenths better than CBS.
Nightly averaged 1.410 million A18-49 viewers, topping ABC by +158,000 (+13%) and CBS by +410,000 (+41%).
Among A18-49 viewers, Nightly has now won 31 of the last 32 and 72 of the last 75 quarters.
Nightly averaged a 1.1 A18-49 rating, +1 tenth over ABC and +3 tenths over CBS.
Weekly Highlights: Nightly averaged 8.009 million total viewers, +386,000 (+5%) ahead of ABC WORLD NEWS Tonight and +1.696 million (+27%) more than CBS Evening News.
Nightly averaged 1.946 million A25-54 viewers, leading ABC by +141,000 (+8%) and CBS by +540,000 (+38%).
Nightly delivered a 1.6 A25-54 rating, +1 tenths more than ABC and +4 tenths more than CBS.
Nightly averaged 1.436 million A18-49 viewers, +185,000 (+15%) higher than ABC and +510,000 (+55%) more than CBS.
Nightly delivered a 1.1 A18-49 rating, +1 tenth more than ABC and +4 tenths more than CBS.
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