NBC Matches Top Weekly Rating in Key Demo

NBC has matched its highest weeklong 18-49 rating in 16 weeks, since January 7-13, and delivered its biggest total-viewer result since that same week, finishing the week of April 29-May 5 with a 1.8 rating, 5 share in adults 18-49 and 5.6 million viewers overall

The Monday and Tuesday editions of NBC's "The Voice" ranked #2 and #3 for the week in adults 18-49 among primetime programs on ABC, CBS, NBC and Fox, and the Monday "Voice" finished the week #1 on those networks in adults 18-34, women 18-34, women 18-49 and teens 12-17.

NBC's 1.8 rating in adults 18-49 pulled it within a tenth of a rating point of the weeklong win (1.9 for CBS and Fox).

Versus the same week last year, NBC was up 13 percent in 18-49 rating (to a 1.8 from a 1.6) and 9 percent in total viewers (5.7 million vs. 5.1 million), while ABC, CBS and FOX were down in both categories.

For a sixth straight week, both regular editions of "The Voice" topped both telecasts of "American Idol" in both 18-49 and total viewers. Last week's two "Voice" telecasts averaged a 4.3 and 3.9 in 18-49 and 12.7 million and 11.8 million in total viewers, while "Idol" earned a 2.9 and 2.6 in 18-49 and 11.3 million and 11.3 million in total viewers.

Here are "live plus same day" weekly averages for Week 32...

Week 32 Adults 18-49 vs. Same Week Last Year
Net...Week '11-12... Week '12-13...Diff
NBC...1.6...1.8...Up 13%
CBS...2.2...1.9...Down 14%
ABC...2.0...1.6...Down 20%
Fox...2.2...1.9...Down 14%

Week 32 Total Viewers vs. Same Week Last Year
Net...Week '11-12... Week '12-13...Diff
NBC...5.111 million ...5.561 million...Up 9%
CBS...10.090 million...9.218 million...Down 9%
ABC...7.694 million ...6.672 million...Down 13%
Fox...6.805 million ...5.983 million...Down 12%

For the Season:

NBC is running within 0.1 of a point of its year-ago season average (that included the Super Bowl) in adults 18-49.
The only other Big 4 network running within a tenth of its year-ago average is CBS, which has been boosted by the Super Bowl this season.
NBC is within a tenth of a point of #2 FOX for the season to date. One year ago, even with the Super Bowl boosting it, NBC was trailing FOX by 0.7 of a point.

Here are "most current" season averages thru 32 weeks...

Season to Date Adults 18-49 vs. Last Year
Net...Season to Date 2011-12... Season to Date 2012-13...Diff
NBC...2.5...2.4...Down 4%
CBS...3.0...2.9...Down 3%
ABC...2.4...2.2...Down 8%
Fox...3.2...2.5...Down 22%

Season to Date Total Viewers vs. Last Year
Net...Season to Date 2011-12... Season to Date 2012-13...Diff
NBC...7.429 million ...6.978 million...Down 6%
CBS...11.766 million...11.947 million...Up 2%
ABC...8.341 million ...7.804 million...Down 6%
Fox...8.888 million ...7.075 million...Down 20%

Median Age

NBC is younger than ABC and CBS and has aged the least this season among the Big 4 Nets:

Network...'11-12...'12-13
NBC...49.2...49.5
CBS...55.5...56.1
ABC...52.3...53.3
Fox...46.1...46.6
CW...37.2...41.7

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