NBC Is #1 Tuesday Night Among Networks in Key Demo

NBC is #1 Tuesday night among ABC, CBS, NBC and FOX in adults 18-49 with "The Voice" (3.0/8 from 9-10:01 p.m. ET) ranking as the #1 program of the night on an evening that included Fox's two-hour "So You Think You Can Dance" (1.8/5 from 8-10) and ABC's two-hour premiere of "Extreme Makeover: Weight Loss Edition" (1.2/3 from 8-10). "The Voice" is the #1 show of the night by a 67 percent margin in 18-49 over the #2 show, "So You Think You Can Dance" (3.0 vs. 1.8).

From 9-10:01 p.m. ET, "The Voice" (3.0/8 in 18-49, 10.4 million viewers overall) won the time period among ABC, CBS, NBC and FOX in every key demographic -- adults, men and women 18-34, 18-49 and 25-54 -- with margins in adults 18-49 of 67 percent versus the second hour of Fox's "So You Think You Can Dance" (3.0 vs. 1.8) and 150 percent versus ABC's second hour of "Extreme Makeover: Weight Loss Edition" premiere (3.0 vs. 1.2).

"The Voice" is up 3 percent week to week in total viewers (10.437 million vs. 10.181 million). In 18-49, "The Voice" is within a tenth of a rating point of last week's 3.1 in these preliminary fast-affiliate ratings and within 0.2 of last week's 3.2 in official nationals. Note that every regular telecast of "The Voice" so far this cycle has grown by 0.1-0.2 of a rating point from these preliminary fast-affiliate ratings to the official-national results and that last night's "Voice" is already close to rounding to a 3.1 (3.04).

"The Voice" is up by 58 percent in 18-49 rating versus NBC's season average in the time period prior to the May 14 debut of the one-hour "Voice" in this slot (with a 3.0 vs. a 1.9, L+SD, excludes live news and sports) and up 100 percent in total viewers (10.437 million vs. 5.219 million).

From 8-9 p.m. ET, a recap episode of "The Voice" (1.7/5 in 18-49, 6.4 million viewers overall) ranked #2 among ABC, CBS, NBC and FOX in adults 18-49 and #1 among those nets in adults 25-54, women 25-54 and women 18-49.

From 10:01-11 p.m. ET, an encore of the "Office" finale (1.0/3 in 18-49, 2.9 million viewers overall) tied for #2 among ABC, CBS and NBC in adults 18-49, tied for #1 in men 18-49 and ranked #1 outright among those nets in adults 18-34 and men 18-34.

For the Week:

NBC has tied for #1 among ABC, CBS, NBC and FOX in adults 18-49 for the Primetime week of May 20-26. NBC was led by the Monday and Tuesday editions of "The Voice," which finished #2 and 3 among the week's Primetime programs on the Big 4 networks in adults 18-49. For the week, NBC averaged a 1.4 rating, 5 share in adults 18-49 and 5.0 million viewers overall.

The Monday and Tuesday telecasts of "The Voice" ranked #2 and #3 for the week in adults 18-49, adults 18-34 and adults 25-54, in each case ranking behind only ABC's "Modern Family" season finale, and the Monday edition was #1 for the week on ABC, CBS, NBC and FOX in women 18-34, 18-49 and 25-54, as well as teens 12-17.

Also delivering top-30 rankings last week in adults 18-49 were Tuesday's NBC News Special "Devastation in Oklahoma" (tied for #14), Monday's "Revolution" (tied for #18), Tuesday's "Grimm" and Wednesday's "Law & Order: SVU" and "Chicago Fire" (each tied for #23) and Wednesday's "Dateline NBC" (tied for #28).

NBC tied FOX and ABC for #1 among the Big 4 networks for the week, with each net averaging a 1.4 rating, 5 share in adults 18-49. It's the sixth week in a row NBC has finished within 0.3 of a rating point or less of the Primetime lead among ABC, CBS, NBC and FOX in 18-49. NBC also tied for #1 last week among those networks in adults 18-34 and women 18-34.

NBC improved by 8 percent on its 1.3 rating for the same week last year while ABC, CBS and FOX were flat or down versus the year-ago week. NBC delivered bigger audiences than during the same week last year in every key ratings category - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - with a gain of 9 percent in total viewers (5.0 million vs. 4.6 million for the same week last year).

Here are "live plus same day" weekly averages for Week 35...

Week 35 Adults 18-49 vs. Same Week Last Year
Net...Week '11-12... Week '12-13...Diff
NBC...1.3...1.4...Up 8%
CBS...1.2...1.2...Even
ABC...1.9...1.4...Down 26%
Fox...2.6...1.4...Down 46%

Week 35 Total Viewers vs. Same Week Last Year
Net...Week '11-12... Week '12-13...Diff
NBC...4.601 million ...5.020 million...Up 9%
CBS...5.844 million...6.252 million...Up 7%
ABC...7.425 million ...6.450 million...Down 13%
Fox...8.240 million ...4.330 million...Down 47%

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3 with an encore; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) tied "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.1/1 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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