NBC Dominates with SNF and Two Editions of THE VOICE
By: Caryn Robbins Dec. 15, 2015
With "Sunday Night Football," two "Voice" telecasts, "Chicago Med" and "Chicago Fire" accounting for five of the week's top 10 primetime programs on the Big 4 networks, and "Coat of Many Colors" also landing in the Top 15, NBC has dominated the ratings week of Dec. 7-13, winning among those nets in adults 18-49, total viewers and all other key measures. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 2.1 rating, 7 share in adults 18-49 and 8.6 million viewers overall for the week.
NBC has now won 11 of the season's first 12 weeks in 18-49 and finished #1 or tied for #1 for 22 of the last 23 weeks, trailing over that span only FOX the week it aired five WORLD SERIES games. In total viewers, NBC has won three weeks in a row in-season with no Olympic help for the first time in three years (since the week of Dec. 17 through the week of Dec. 31, 2012). For the season, NBC's +21% lead in adults 18-49 is the biggest for any network at this point in the season in 18 years, since NBC held a +26% margin in the fall of 1997. Season to date, NBC leads in 18-49 with a 2.9 rating, and CBS ranks #2 with a 2.4 ("most current"). For the week, "Sunday Night Football" ranked #1 among primetime shows on ABC, CBS, NBC and FOX in adults 18-49, the Monday and Tuesday editions of "The Voice" tied for #3, Tuesday's "Chicago Med" ranked #9, Tuesday's "Chicago Fire" tied for #10 and Thursday's "Dolly Parton's Coat of Many Colors" ranked #15. In total viewers, "Coat" was #4 for the week. Rankings exclude sports pre- and post-game shows.Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3, 100 represents an average concentration of those homes). A special preview of "Telenovela" (1.4/4 in 18-49, 5.3 million viewers overall from 10-10:30 p.m. ET) generated significant sampling in its special post-"Voice" telecasts, tying for #1 in the time period among ABC, CBS and NBC in adults 18-49 and ranking #1 outright among those networks in adults 18-34, women 18-34 and women 18-49. Versus week two of ABC's "Great Holiday Baking Show," is outrating its ABC competition in every key demographic from 10-10:30. L+3: "Telenovela" increased by +19% in 18-49 (1.40 to 1.66) and 856,000 viewers (5.3 million to 6.2 million) going from L+SD to L+3. Upscale: "Telenovela" generated the two most upscale and two most educated audiences of the night on the Big 4, indexing at a 115 at 10 p.m. and a 117 at 10:30 among adults 18-49 living in homes with $100K+ incomes and a 141 at 10 and a 147 at 10:30 among adults 18-49 with four or more years of college (L+SD, 100 represents an average concentration of those homes). A second telecast of "Telenovela" (0.9/3 in 18-49, 3.4 million viewers overall from 10:30-11 p.m. ET) tied for #2 among ABC, CBS and NBC in the time slot in adults 18-34 (with a 0.5 rating) women 18-34 (0.7). L+3: The 10:30 "Telenovela" increased by +24% in 18-49 (0.86 to 1.07) and 629,000 viewers (3.4 million to 4.0 million) going from L+SD to L+3. Tuesday NBC ranked #1 Tuesday among the Big 4 networks in all key measures. "The Voice" (2.8/9 in 18-49, 13.1 million viewers overall from 8-9 p.m. ET) grew +8% week to week in both 18-49 (2.8 vs. 2.6) and total viewers (13.1 million vs. 12.1 million), to score its best Tuesday results in both measures since Sept. 29 (3.7 in 18-49, 13.6 million viewers overall). The 13.1 million is the biggest audience for any "Voice" live results show in series history, excluding finales. Versus the same night last year, "Voice" jumped +22% in 18-49 (2.8 vs. 2.3) and +17% in total viewers (13.1 million vs. 11.2 million). "Voice" ranked as the #1 show of the night in adults 18-49, total viewers and other key measures. L+3: "The Voice" increased by +15% in 18-49 (2.76 to 3.18) and 1.4 million viewers (13.1 million to 14.5 million) going from L+SD to L+3. L+7: Tuesday's "Voice" has increased this season by +26% in 18-49 rating (from a 3.05 to a 3.85) and more than 2.3 million viewers overall (11.7 million to 14.0 million) going from L+SD to L+7. Upscale: Tuesday's "Voice" is delivering a solidly upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3). This week's edition was the most upscale Big 4 telecast of the night, indexing at a 123 (L+SD). "Chicago Med" (2.1/7 in 18-49, 9.6 million viewers overall from 9-10 p.m. ET) increased +5% week to week in 18-49 (2.1 vs. 2.0) and +11% versus two week earlier (2.1 vs.1.9), making it the only new show on the Big 4 this fall to grow two of the first three weeks after its premiere (out of 23 new shows). "Med" won the time period among the Big 4 networks in 18-49, total viewers and other key measures and has in its four weeks equaled or topped NBC's four best in-season regular-program ratings in the slot, excluding "The Voice," since Oct. 14, 2014 (2.0). This week's "Med" is up +75% versus NBC's slot average last season in 18-49, excluding weeks when "The Voice" ran in the time period (2.1 vs. 1.2) and is up +145% in total viewers (9.6 million vs. 3.9 million). L+3: "Chicago Med" increased by +29% in 18-49 (2.10 to 2.72) and 2.0 million viewers (9.6 million to 11.6 million) going from L+SD to L+3. The 2.72 equals the L+3 series high for "Chicago Med," previously achieved with its Nov. 17 debut. Upscale: "Chicago Med" is delivering a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3). L+7: "Chicago Med" has increased by +29% in 18-49 rating (from a 2.19 to a 2.82) and more than 2.1 million viewers overall (8.6 million to 10.8 million) going from L+SD to L+7. "Chicago Fire" (2.0/7 in 18-49, 9.1 million viewers overall from 10-11 p.m. ET) grew for a second straight week in 18-49 (2.0 vs. 1.9 on Dec. 1 and 1.8 on Nov. 24) and total viewers (9.134 million vs. 8.623 million and 7.341 million respectively), to match its season high in 18-49 and sets a new season high in total viewers. This week's "Fire" equaled the show's its highest 18-49 rating since March 10 (2.1) and delivered its most-watched episode in 14 months, since the show's fall 2014 season premiere (9.2 million). In the time period, "Fire" defeated CBS's "Victoria's Secret Fashion Show" by 2.5 million viewers overall or +38% (9.1 million vs. 6.6 million). So far this season, "Fire" is rating higher this season without a "Voice" lead-in (1.9 since Nov. 17) than it did with a "Voice" lead-in (1.8 before Nov. 17, L+SD). L+3: "Chicago Fire" grew by +45% in 18-49 (2.00 to 2.89) and more than 2.9 million viewers (9.1 million to 12.1 million) going from L+SD to L+3. L+7: "Chicago Fire" has grown by +63% in 18-49 rating (from a 1.85 to a 3.01) and more than 3.6 million viewers overall (7.8 million to 11.5 million) going from L+SD to L+7. Wednesday An encore of "Mat Franco's Got Magic" (1.0/3 in 18-49, 4.3 million viewers overall from 8-10 p.m. ET) finished within a tenth of a point of September's first run in 18-49 (1.0 vs. 1.1 on Sept. 17, 2015) and within 10% in total viewers (4.3 million vs. 4.7 million). "The Illusionists" (0.9/3 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET) ranked #2 in the hour among ABC, CBS and NBC in adults and all key adult-male demos. Thursday "Michael Bublé's Christmas in Hollywood," (1.2/4 in 18-49, 7.3 million viewers overall from 8-9 p.m. ET) delivered NBC's top total-viewer result in the time period, excluding sports and live musicals, since Nov. 7, 2013 (9.7 million with a special "Voice") and was up +20% versus NBC's time-period average last season in 18-49 (1.2 vs. 1.0, L+SD non-sports) and +59% in total viewers (7.3 million vs. 4.6 million). The special ranked #2 in the time period among the Big 4 in adults 18-49 and total viewers and is #2 or tied for #2 among those nets in every key measure. With 7.3 million viewers overall, it's the #2 most-watched among THE FIVE Michael Bublé NBC Christmas specials to date behind only last year's 7.5 million. "Dolly Parton's Coat of Many Colors" (1.8/6 in 18-49, 13.0 million viewers overall from 9-11 p.m. ET) matched the highest 18-49 rating for any film on the broadcast networks in nearly five years, since Jan. 30, 2011 (2.3 for CBS's "The Lost Valentine"), a span covering 158 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals and the "9/11: 10 Years Later" documentary). It's also the most-watched film on the broadcast networks in four and a half years, since May 22, 2011 (13.9 million for "Jesse Stone: Innocents Lost"), a span covering 140 movies. Excluding sports and live musicals, "Coat of Many Colors" delivered NBC's top total-viewer result in the time period in six years, since the "ER" finale on April 2, 2009 (16.4 million) and matched NBC's 18-49 high in the slot in more than two years, since Sept. 26, 2013 (1.9 with season premieres), excluding sports and live musicals. It was NBC's most-watched scripted telecast since the "SNL 40" special Feb. 15 (23.1 million). In adults 18-49, "Coat" delivered NBC's best movie result, excluding live musicals, in nearly seven years, since part two of "The Last Templar" on Monday, Jan. 26, 2009 (2.0), and in total viewers, it topped all NBC made-for-TV movies, excluding the live musical "The Sound of Music Live!," in more than 11 years, since part two of "10.5" on Monday, May 3, 2004 (19.9 million). "Dolly Parton's Coat of Many Colors" jumped +64% versus NBC's time-period average last season in 18-49 (1.8 vs. 1.1, L+SD non-sports) and +175% in total viewers (13.0 million vs. 4.7 million) and won the time period among the Big 4 in every key measure. L+3: "Dolly Parton's Coat of Many Colors" grew by +27% in 18-49 going from L+SD to L+3 (1.84 to 2.34) and by more than 2.5 million viewers overall (13.0 million to 15.6 million). NBC ranked #1 for the night among the Big 4 in total viewers versus original CBS completion. Friday A live telecast of "Undateable" (0.7/3 in 18-49, 2.7 million viewers overall from 8-8:30 p.m. ET) maintained 100% of the prior week's rating in men 18-34, women 18-34, women 18-49 and adults 25-54, while growing +18% in women 25-54 (1.3 vs. 1.1). L+3: The previous week's "Undateable" grew by +31% in 18-49 rating (from a 0.78 to a 1.02) and by 431,000 viewers overall (2.9 million to 3.3 million) going from L+SD to L+3. It's the show's top L+3 rating in 18-49 since Oct. 16 and biggest L+3 lift since March 31. L+7: "Undateable" has increased by +31% this season in 18-49 rating (from a 0.77 to a 1.01) and 525,000 viewers overall (2.7 million to 3.2 million) going from L+SD to L+7. Upscale: "Undateable" is delivering a solid upscale audience this season, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3). "Truth Be Told" (0.6/2 in 18-49, 2.1 million viewers overall from 8:30-9 p.m. ET) retained 100% of the 0.6 rating for its prior four telecasts in adults 18-49 and was up week to week in adults 18-34 and women 25-54. L+3: The previous week's "Truth Be Told" increased by +17% in 18-49 rating (from a 0.64 to a 0.75) and 251,000 viewers overall (2.3 million to 2.5 million) going from L+SD to L+3. L+7: "Truth Be Told" has grown by +29% this season in 18-49 rating (from a 0.63 to a 0.81) and 376,000 viewers overall (2.2 million to 2.6 million) going from L+SD to L+7. "Grimm" (0.9/3 in 18-49, 3.6 million viewers overall from 9-10 p.m. ET) grew +13% week to week in 18-49 (0.9 vs. 0.8) and equaled its highest 18-49 rating since Nov. 6 (1.0). L+3: The prior week's "Grimm" grew by +85% in 18-49 rating (from a 0.80 to a 1.48) and 2.0 million viewers overall (3.7 million to 5.7 million) going from L+SD to L+3. L+7: "Grimm" has increased by +87% this season in 18-49 rating (from a 0.95 to a 1.78) and 2.4 million viewers overall (3.8 million to 6.2 million) going from L+SD to L+7. Upscale: "Grimm" is capturing a strong upscale audience this season, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3). "Dateline NBC" (0.9/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) tied for #2 in the hour among ABC, CBS and NBC in adults 18-49 and adults 25-54 and tied for #1 among those nets in women 18-49. "Dateline" equaled its results from the prior two weeks in adults 18-49 (0.9) and adults 25-54 (1.3). L+3: The previous week's "Dateline" increased by +28% in 18-49 rating (from a 0.94 to a 1.20) and 881,000 viewers overall (4.4 million to 5.2 million) going from L+SD to L+3. L+7: Friday's "Dateline NBC" has grown by +29% this season in 18-49 rating (from a 0.97 to a 1.25) and 957,000 viewers overall (4.6 million to 5.6 million) going from L+SD to L+7. Saturday "Caught on Camera with Nick Cannon" averaged a 0.3/1 in 18-49 and 1.7 million viewers overall from 8-8:30 p.m. ET. The NBC Sports telecast of "Premier Boxing Champions," featuring Omar "Panterita" Figueroa facing Antonio DeMarco and Chris "The Nightmare" Arreola versus Travis "My Time" Kauffman (0.4/2 in 18-49, 1.8 million viewers overall from 8:30-11 p.m. ET), grew from its first half-hour to its fifth by +67% in 18-49 (0.3 to 0.5) and +34% in total viewers (1.5 million to 2.0 million). Sunday NBC Sports coverage of New England Patriots-Houston Texans "Sunday Night Football" (7.0/20 in 18-49, 21.0 million viewers overall from 8:31-11:21 p.m. ET) led NBC to nightlong wins in all key measures, with the network taking the night by a +71% margin in adults 18-49 (6.0 vs. 3.5 for #2 Fox). It was the most-watched NBC "Sunday Night Football" telecast yet featuring the Texans (out of five to date). Through the opening 14 weeks of the NFL season (16 telecasts), NBC's "Sunday Night Football" is averaging 22.9 million viewers - the best viewership for the NFL's broadcast primetime package at this point in the season in 19 years (23.3 million for ABC in 1996), and up +8% from last year at this time (21.3 million viewers). "SNF" is averaging an 8.2 rating in the adult 18-49 demographic, up +5% versus last season at this point (7.8).
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