Marcy Lefkovitz has been promoted to Vice President, Technology and Workflow Strategy for ABC Broadcast Operations and Engineering. The announcement was made today by Todd Donovan, Senior Vice President, Broadcast Operations and Engineering for the ABC Television Network, to whom she will report.
Ms. Lefkovitz, a 20-year-veteran of ABC News, was previously Director of News Production there, where she was responsible for new technologies, workflow development, and training. In this role, she helped ensure smooth transitions to the use of non-linear editing, shared storage and asset management, journalist field news gathering, digital archive, and control room automation. She was also deeply involved in the creation of the Miami facility used to launch ABC's joint venture with Univision, Fusion. "Our new Technology and Workflow Strategy group will reinvigorate BO&E's effort to identify and acquire the most promising new technologies and integrate them strategically across the ABC Television Network," said Mr. Donovan. "Marcy's vast expertise as an editor and producer at ABC News make her the perfect choice to head this new unit." Ms. Lefkovitz began her journalism career at ABC in 1987 as a researcher in the Political Unit assigned to the 1988 Presidential election.Videos