MOCKINGJAY PART 1, '50 SHADES' Among YouTube's Top Trailers

YouTube has published its TV, movie and gameplay trailer leaderboard for Q3 on Think With Google. Infographic also attached. Full list and key findings follow.

YouTube Trailers Leaderboard
This list was curated with the same criteria as our monthly YouTube Ads Leaderboard - promotion (paid ads) and popularity (organic views). The trailers leaderboard includes content uploaded between 7/1/14 and 9/30/14.

It is the season for movie blockbusters as movie trailers dominate this edition of the Trailers Leaderboard. The Hobbit and THE HUNGER GAMES face off in this edition of the Trailers Leaderboard but with 2 placements on the Leaderboard, it looks like THE HUNGER GAMES is gearing up to be the blockbuster of the season. See the final standings below.

Stats:
107M views for the whole list (v. 93M last quarter)
168M minutes watched (v. 160M last quarter)
Avg view duration: 1:34 (77% of the video)
Most videos on this month's list are over 2:00 showing the continuing trend of the entertainment industry leveraging YouTube's platform to turn audiences into fans.

Fall Trailers Leaderboard list:

Rank	Video Title	Views
1	The Hobbit: The Battle of the Five Armies - Official Teaser Trailer [HD]	17,282,050
2	The Hunger Games: Mockingjay Part 1 - Teaser Trailer	15,371,589
3	Fifty Shades Of Grey - Official Trailer (HD)	14,638,207
4	BANG BANG! Official Teaser | Hrithik Roshan, Katrina Kaif	14,208,892
5	The Hunger Games: Mockingjay Trailer - "The Mockingjay Lives"	13,744,323
6	Comic-Con Trailer: The Walking Dead: Season 5	10,018,850
7	Official Destiny Live Action Trailer - Become Legend	9,907,838
8	Finding FANNY | Official Trailer | Arjun Kapoor, Deepika Padukone	5,701,143
9	Official Call of Duty®: Advanced Warfare - Campaign Story Trailer	4,793,127
10	TAKEN 3 | Exclusive Trailer [HD] | 20th Century FOX	4,627,059

Infographic: Behind the Box Office: What Influences the Films We See

Google conducted a study with Millward Brown Digital to learn how moviegoers research and choose the films they watch. Combined with data from Google & YouTube, the infographic highlights the influence of trailers, the key decision factors by film genre, and the most popular movie-related questions we're asking.

Key Findings:

• Official movie trailers are 3x more influential than any other source when consumers are deciding what movie to see
• Views of movie-related content on YouTube heat up in the month prior to a film's release
• 70% of moviegoers consider more than one movie before deciding which one to see, while the key decision factor differs by genre:
  • People who saw dramas cared more about plot
  • People who saw comedies cared more about cast
  • People who saw horror films cared more about convenient showtimes
  • Positive who saw family films cared more about positive reviews
  • People who saw action flicks care more about the director
• A few of the top movie-related queries include:
  • who sings [song title] in [movie title]?
  • what [movie title] should I watch?
  • when does [movie title] come out?
  • the movie where [something happens]?
  • why is [movie title] called [movie title]?

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