LIVE Beats 'Ellen' by Double Digits in Homes and Viewers
By: Caryn Robbins Mar. 15, 2016
During the week of February 29, 2016, "LIVE with Kelly and Michael" ranked as the No. 1 Syndicated talk show among Women 25-54 (1.5 rating), tying "Dr. Phil" and topping "Ellen" by 7% (1.4 rating). "LIVE" also beat "Ellen" by double digits in Households (+19% - 3.1 rating vs. 2.6 rating) and Total Viewers (+14% - 4.196 million vs. 3.677 million) to rank as the week's No. 2 syndie talker despite "LIVE"'s early time periods with lower overall TV usage levels.
"LIVE with Kelly and Michael" grew over the prior week across all key Nielsen measures: Homes (+3%), Total Viewers (+4%), Women 25-54 (+7%). "LIVE" delivered a 3.0 rating or higher in Households on each day of the week: Monday - 3.5, Tuesday - 3.0, Wednesday - 3.0, Thursday - 3.1, Friday - 3.0. "LIVE's After Oscar Show" on Monday (2/29/16) ranked as the show's 3rd-highest-rated telecast this season in Households (3.5 rating), behind "Kelly's Sweet 15th Anniversary Celebration" (on Friday, 2/12/16) and "LIVE's Viewers' Choice End of the Year Show" (on Tuesday, 12/29/15). During the February 2016 sweep, "LIVE with Kelly and Michael" grew over the November 2015 sweep by 11% in Households (3.1 rating vs. 2.8 rating), 13% in Total Viewers (4.243 million vs. 3.748 million) and 7% in Women 25-54 (1.5 rating vs. 1.4 rating) to deliver its strongest sweep in 1 year - since February 2015. "LIVE" outdelivered "Ellen" for the 8th consecutive sweep in Households (+11% - 3.1 rating vs. 2.8 rating) and Total Viewers (+8% - 4.243 million vs. 3.917 million) to rank as February's No. 2 Syndicated talk show.Comments
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