Kylie Jenner Set for E's New Original Weekly Snapchat Series ASK KYLIE, 8/12
With over 175 million followers across Snapchat, Instagram and Twitter, 19-year-old entrepreneur Kylie Jenner has completely captured the world's attention with her beauty, business acumen and unique style. And now, in her first original mobile series, she's opening up to her fans in a new way and sharing her insights on a variety of subjects, including her personal and professional life. "Ask Kylie" will debut on Snapchat Discover on Saturday, August 12 with five additional episodes to follow on Saturdays leading up to the new episodes of "Life of Kylie" on E! "Life of Kylie" premieres with back-to-back episodes Sunday, August 6 at 9pm ET/PT.
Kylie has expressed many times how special her fans are to her, and they have been clamoring for more of the 19-year-old entrepreneur's unique insight on life. Each episode of "Ask Kylie" on Snapchat will feature Kylie opening up about several subjects her fans have asked her opinion on, including dealing with family drama, navigating heartbreak, handling stress, and launching a successful cosmetics empire. In addition, some of Kylie's closest confidants will make appearances during the series, including Kylie's sister Khloé Kardashian, best friend Jordyn Woods, executive assistant Victoria Villaroel and beloved grandmother MJ.
"We are thrilled to launch E!'s second Snapchat Show with one of the biggest stars on the planet," said Adam Stotsky, President, E! Entertainment. "Kylie's fans are ravenous for more of her stories and it's an exciting opportunity to engage her fans in a unique way on a platform where we know they live and breathe."
"Ask Kylie" is the latest series launched in a successful partnership between E! and Snapchat. E!'s "The Rundown" is one of the first fully produced weekly Snapchat Shows, and earlier this year the show expanded to twice weekly after early success on the platform. The series has become a content franchise, significantly growing and sustaining a loyal, young audience. On average, approximately 3/4 of the audience is between the ages of 13-24, and recent episodes now averaging close to 8 million viewers.
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