Kevin Hart to Be Featured in Sony's THINK LIKE A MAN Virtual Date App

By: Mar. 01, 2012
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In anticipation of the major motion picture THINK LIKE A MAN which opens in theaters April 20, 2012 and is based on StEve Harvey's national best-seller, Act Like A Lady, Think Like Man, Sony Pictures Entertainment has launched a new free game for iPhone, iPod touch, and Android™ mobile phone devices. Matching similar relationship dynamics from the movie and utilizing exclusive audio clips from one of the stars of the film, Kevin Hart, the Think Like A Man Virtual Date app engages players with a new take on video dating to test their social skills as well as to find out if they think like a man or just act like one.

Using a choose-your-own-adventure style mechanic, players must answer a series of multiple choice questions in response to video prompts from their date. If the player has the right conversational finesse to progress through each round, he/she will receive visual confirmations such as a wink or a smile or verbal cues from their date. If the player chooses the wrong answer, then he/she runs the risk of their date suggesting they should part ways in varying degrees thereby ending the date prematurely. Each player needs to make it past 3 meal courses and two unique challenges to find out if they get that special dessert. Along the way, the user can ask Cedric for some help if they get stuck. This feature contains exclusive witty quips as audio commentary from Kevin Hart who plays Cedric in the movie. The app also allows users to share their progress of the date via Facebook and Twitter.

Commenting on the announcement, Dwight Caines, President Worldwide Digital Marketing, Sony Pictures said, "Our audiences are actively managing their entertainment experience on devices. This app taps into that behavior and allows moviegoers to sample the themes and humor they'll find in the movie and share it with their friends and family while they are out and about."
The Think Like A Man Virtual Date is now available for download from the App Store http://bit.ly/ynsiZ0 and is also available in Android Market http://bit.ly/AvPjxT; the app download is easily accessed via a WiFi connection.

About The Movie Think Like A Man

Based on StEve Harvey's best-selling book, Think Like a Man follows four interconnected and diverse men whose love lives are shaken up after the ladies they are pursuing buy Harvey's book and start taking his advice to heart. When the band of brothers realize they have been betrayed by one of their own, they conspire using the book's insider information to turn the tables and teach the women a lesson of their own. The movie is directed by Tim Story and written by Keith Merryman & David A. Newman.

For more information, visit http://www.ThinkLikeAMan-Movie.com

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About Screen Gems

Screen Gems is the specialty production division at Sony Pictures Entertainment, which was created to finance and produce moderately budgeted films that are marketed to targeted audiences. Upcoming Screen Gems releases include Paul W.S. Anderson's RESIDENT EVIL: RETRIBUTION starring Milla Jovovich and Michelle Rodriguez; and Benson Lee's PLANET B-BOY starring Josh Holloway, Laz Alonso, and Chris Brown.



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