Jon Hamm's WALTER PRIME Hologram Released to the World Today
Jon Hamm's WALTER PRIME virtual character in the upcoming acclaimed film MARJORIE PRIME has become a reality today. Volumetric capture startup 8i announced that its Holo mobile augmented reality (AR) app has released a collection of Jon Hamm holograms to celebrate the theatrical release of FilmRise and Passage Pictures' MARJORIE PRIME.
Hamm, who plays a hologram in the film, appears as his "Walter Prime" character in a stunning photorealistic holographic rendering now available for free download in the Holo app, in the App Store for iPhone and on the Google Play store for Android.
"It is amazing to experience the future in the here and now," said Uri Singer, MARJORIE PRIME producer. "When we first started working on the movie, the script dictated that the holograms would be portrayed as a futuristic reality. Making an actual hologram, not only on film but one that can be experienced around the world right from your smartphone, attests to how present the future has become." MARJORIE PRIME follows eighty-six-year-old Marjorie (Lois Smith) who spends her final, ailing days with a computerized version of her deceased husband, Walter (Hamm). With the intent to recount their life together, Marjorie's "Prime" relies on the information from her and her kin to develop a more complex understanding of his history. As their interactions deepen, THE FAMILY begins to develop ever diverging recounts of their lives, drawn into the chance to reconstruct the often painful past. Geena Davis and Tim Robbins round out the all-star cast. Built around exceptional performances from a veteran cast, MARJORIE PRIME shines a light on an often-obscured corner in the world of artificial intelligence and its interactions with mortality. Bringing us robustly into the future, Michael Almereyda's poetic film forces us to face the question-If we had the opportunity, how would we choose to rebuild the past, and what would we decide to forget? The critically acclaimed film opens August 18th in select theaters with a national rollout to follow. The distributor and producers are also mounting a fall awards push for Hamm, along with his co-stars.
For images, screenshots, and video of the MARJORIE PRIME Holo app collaboration featuring Jon Hamm as Walter Prime, please visit: http://bit.ly/2uMD4st.
Video can also be accessed here: https://youtu.be/6HcD4uBxzjU.
To learn more about Holo, visit thisisholo.com.
View the MARJORIE PRIME trailer: https://www.youtube.com/watch?v=a7PtcOLJDco