Hallmark Channel's 'Countdown to Valentine's Day' Original Premieres Average Over 2M Total Viewers
By: Caryn Robbins
Hallmark Channel capped off its Countdown to Valentine's Day programming stunt this past weekend with new original movie premieres, Valentine Ever After and Anything for Love, garnering a 2.3 and 1.9 HH rating, respectively. Over the course of the three week, cupid-themed event, all five original movie premieres averaged over 2 million total viewers and reached nearly 9 million unduplicated total viewers.
The Saturday, February 13th premiere of Valentine Ever After, starring Autumn Reeser, was the highest HH-rated program of the day, excluding sports. The network also ranked #2 among HH and total viewer rating and delivery during Saturday Primetime. In addition, on Sunday, February 14th, Anything for Love, headlined by Erika Christensen, was the highest HH-rated cable movie of the day. Source: Nielsen, February 8-14, 2016. ABOUT Hallmark CHANNEL Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark CHANNEL delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as GOOD WITCH and When Calls the Heart; annual specials like KITTEN BOWL and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family.Image courtesy of Hallmark Channel
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