HGTV Shares Impressive Ratings For Hit Series HOME TOWN
HGTV's hit series Home Town, starring Ben and Erin Napier as they transform outdated properties into gorgeous family homes in Laurel, Mississippi, delivered a .71 P25-54 live plus same day rating for the network during its airing on Monday, Feb. 5. It was a 39 percent ratings increase over the six-week average in the 9-10 p.m. timeslot. The episode also was the #2 cable program among upscale women 25-54 for its timeslot, and its performance helped HGTV achieve a top 3 position among upscale women 25-54 on Monday night. HOME TOWN consistently has been a top five cable program among upscale women 25-54 in its time period. Since season two premiered on Jan. 8, more than 9 million viewers have tuned in to watch the series with Ben, a woodworker and craftsman, and Erin, an artist and designer.
HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America's favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 91 million U.S. households; a website, HGTV.com, that attracts an average of 9.7 million people each month; a social footprint of 16.8 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tennessee, HGTV is owned by Scripps Networks Interactive, Inc., which also owns and operates Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.