Gretchen Wilson Joins Music Competition Series THE ROAD as 'Tour Manager'

GRAMMY® Award winner and accomplished country music artist Gretchen Wilson has joined CBS's music competition series THE ROAD in the special role of “tour manager.” As “tour manager,” Wilson will provide support and guidance to the emerging musicians while they make their way across America, ensuring the tour’s success while sharing her own expertise and experiences on the road as a touring artist. Wilson also takes to the stage to deliver a performance of her own as part of the show.

THE ROAD highlights Keith Urban, who also serves as the headlining superstar for the series, and Shelton’s journey to discover the next big musician, with emerging talents (to be announced) opening for Urban at music venues across America. The series offers viewers a backstage pass into the gritty and unforgiving life of a touring musician.

With exclusive access to the behind-the-scenes workings of the music industry, viewers will see what happens when some of the best up-and-coming performers pile into a tour bus and tackle a grueling schedule in pursuit of their dreams. It is set to premiere in fall 2025 on CBS and streaming on Paramount+.

About Gretchen Wilson:

Acclaimed country musician Gretchen Wilson has won awards across the board, including ACMs, CMAs, AMAs and Billboard Music Awards. She is also a GRAMMY winner and nine-time nominee. Her first single, “Redneck Woman,” spent six weeks at #1 and her debut album, Here for the Party, sold more than 5 million copies. Wilson’s first book, the autobiographical Redneck Woman: Stories from My Life, landed her on the prestigious New York Times bestseller list. Since her debut, she has been featured on 60 MINUTES, “Dateline NBC,” “20/20 Primetime,” “CNN’s People in the News” and has appeared on virtually every morning, noon and late-night television show on the air.