Fuse to Invade Radio City Music Hall For FUSE MUSIC WEEK, Beg. 9/21

Fuse, the national music television network of The Madison Square Garden Company, is bringing audiences a week of interviews and live performances with FUSE MUSIC WEEK: LIVE FROM RADIO CITY MUSIC HALL. Beginning on Friday, September 21, Fuse's newly created news division – Fuse News – will be stationed at Radio City Music Hall to capture exclusive interviews and behind-the-scenes footage that will air on the linear network. In addition, Fuse's YouTube channel will feature live streams of some of today's hottest music acts. Artists involved in FUSE MUSIC WEEK: LIVE FROM RADIO CITY MUSIC HALL include Bon Iver, Metric, Grizzly Bear, Gotye and more.

"As a part of The Madison Square Garden Company, Fuse has the unique ability to provide extraordinary experiences not only for music fans across the country, but for artists and clients alike," said Mike Bair, president, MSG Media. "Broadcasting from the legendary Radio City Music Hall showcases how Fuse connects with the world's most iconic venues to create a unique experience both on-air and online."

"We are proud to host some of the hottest acts at Radio City this month including Bon Iver, Metric, Grizzly Bear, Gotye and particularly thrilled that fans across the country will receive unprecedented access to these coveted shows either via live stream, behind-the-scenes footage or exclusive artist interviews, only on Fuse," said Melissa Ormond, president, MSG Entertainment.

FUSE MUSIC WEEK coverage will kick off on Fuse's YouTube channel (youtube.com/fuse) on September 21 at 8pm EST with a live stream of Bon Iver's concert at the renowned Radio City Music Hall, in partnership with The Bowery Presents. The live stream entertainment continues on Fuse's YouTube channel with Metric on September 23 at 8pm EST and Grizzly Bear on September 24 at 8pm EST. Metric's concert will also include a special guest appearance by Lou Reed.

On Fuse's linear network there will be extensive coverage of FUSE MUSIC WEEK: LIVE FROM RADIO CITY MUSIC HALL, including on-air news hits with artists and a special edition of Top 20 Countdown. Fuse News will be on-site to capture behind-the-scenes footage and exclusive interviews with artists, to air throughout the day on the linear network all week long, beginning September 23. In addition, Fuse's Top 20 Countdown will be filmed at the legendary venue and will debut on September 25 at 10pm EST. Hosted by music experts Esteban Serrano and Yasmine Richard, this special edition of Top 20 will feature the 20 most popular music videos in the country.

As the presenting sponsor of this weeklong event, Diet Coke will join Fuse in providing music fans with the deeper connection to music that they crave. Through high profile sponsorship elements across all platforms, including a co-branded photo booth onsite and foursquare freebies for concert-goers who check into the venue each night, Diet Coke will have a local and national platform to extend its messaging to bring more fun and excitement to consumers through music.

The powerful relationship between Fuse, MSG Entertainment and Coca-Cola leverages the brand's combined marketing power to provide an expansive network of music lovers unique multi-platform access to legendary venues and top name musical acts. Fuse's partnership with Coca-Cola has included branded telecasts from The Madison Square Garden Company's venues, including Madison Square Garden, Radio City Music Hall, the Beacon Theatre and The Chicago Theatre, providing Coca-Cola brands with extensive presence on Fuse, Fuse.tv, and in-venue brand exposure.

About Fuse
Fuse, the national television network dedicated exclusively to music, brings viewers closer to their favorite artists and bands by featuring original series and specials, exclusive interviews, live concerts and video blocks – all rooted in the music experience. Celebrating the hit makers of today, familiar favorites and edgy newcomers, Fuse accommodates the wide ranging tastes and attitudes of its 18-34 year-old audience with compelling music programming on-air, on-line, on-demand, in HD and via mobile technologies. Fuse is a part of MSG Media, which includes television networks MSG, MSG Plus, MSG HD and MSG Plus HD, as well as MSG Interactive, which oversees all company digital initiatives. MSG Media is a division of The Madison Square Garden Company (NASDAQ:MSG), along with MSG Sports and MSG Entertainment. MSG Sports includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Connecticut Whale (American Hockey League); and MSG Entertainment includes concerts and events at Radio City Music Hall, Madison Square Garden, the Theater at Madison Square Garden, the Wang Theatre in Boston, the Beacon Theatre, the legendary Chicago Theatre as well as the Forum in Inglewood, California and manages wholly-owned live entertainment properties including the Radio City Christmas Spectacular, starring The Rockettes. Additional information about Fuse can be found at www.fuse.tv.

About MSGE
MSG Entertainment (MSGE), the live entertainment arm of The Madison Square Garden Company (Nasdaq: MSG), is a Worldwide Entertainment company recognized for its signature combination of event production and entertainment marketing. In addition to the nearly 900 entertainment concerts and events that take place each year at Radio City Music Hall, Madison Square Garden, The Theater at Madison Square Garden, the Beacon Theatre, The Chicago Theatre, and the Forum arena in Inglewood, California, MSGE has an exclusive co-booking agreement with Boston's Citi Performing Arts Center/ Wang Theatre. MSG Entertainment's live events include the Radio City Christmas Spectacular, which has played to more than 70 million people in 88 different cities across North America. More than five million people attend MSG Entertainment branded events annually including concerts, special events, and family attractions.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

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