Freeform to Air Exclusive Linear Premiere of MARVEL'S RUNAWAYS After MARVEL'S CLOAK AND DAGGER Season Finale
Freeform will air the first episode of the Hulu Original "Marvel's Runaways" in a first-of-its-kind partnership that will mark the linear debut of the series following the finale of the critically acclaimed "Marvel's Cloak & Dagger," on August 2 starting at 8:00 p.m. EDT. The Marvel-centric special event is part of an ongoing marketing relationship between the cable network and the premium streaming service.
For this specific initiative, Hulu tapped into the built in "Marvel's Runaways" audience on its service and strongly PROMOTED new episodes of "Marvel's Cloak & Dagger," that are currently streaming on its platform, throughout the series' freshman season run. FreeForm is providing significant on-air and social support around the one-time-only linear airing of "Marvel's Runaways."
"Hulu has been an excellent partner for FreeForm as they often focus on the same young adult audience we reach," said Tricia Melton, senior vice president of Marketing at Freeform. "Having the opportunity to come together and focus on our Marvel properties was a perfect scenario as we continue reaching our viewers in innovative and unexpected ways."
The dramatic season finale of "Marvel's Cloak & Dagger," airing at 8:00-9:01 p.m. EDT, finds everything coming to a head for Tyrone and Tandy as the city of New Orleans is thrown into chaos. The two realize that it is time they face their destiny and test their powers as "The Divine Pairing" to save the city.
The first episode of "Marvel's Runaways" will air immediately after at 9:01 p.m. EDT in its linear debut on Freeform. Viewers can head to Hulu to watch the entire first season, which is one of Hulu's most popular original series.
"Marvel's Runaways" follows a group of teens as they investigate what their parents have been hiding for so long. However, the adults start to wonder if their kids are hiding SECRETS of their own. The parents close in on the truth just as the kids uncover a plan with devastating consequences. Now, this unlikely crew of teenagers must band together to stop their parents before it's too late. Season one is executive produced by series showrunners/writers Josh Schwartz and Stephanie Savage ("The O.C.," "Gossip Girl") along with Marvel's Head of Television Jeph Loeb ("Marvel's Luke Cage," "Marvel's Iron Fist") and Jim Chory ("Marvel's Daredevil," "Marvel's Jessica Jones").
"Marvel's Cloak & Dagger" is the story of Tandy Bowen (Olivia Holt) and Tyrone Johnson (Aubrey Joseph) - two teenagers from very different backgrounds, who find themselves burdened by and awakened to newly discovered superpowers which are mysteriously linked to one another. Season one is executive produced by series showrunner Joe Pokaski ("Underground," "Heroes") with Jeph Loeb and Jim Chory.
Both series are co-produced by Marvel Television and ABC Signature Studios.
Part of Disney|ABC Television, FreeForm connects to audiences and goes BEYOND entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The FreeForm app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Hulu is a leading premium streaming service that offers instant access to live and on demand channels, original series and films, and a premium library of TV and movies to more than 20 million subscribers in the U.S. Since its launch in 2008, Hulu has consistently been at the forefront of entertainment and technology. Hulu is the only streaming service that offers both ad-supported and commercial-free current season shows from the largest U.S. broadcast networks; libraries of hit TV series and films; and acclaimed Hulu Originals including Emmy® and Golden Globe Award-winning series The Handmaid's Tale, The Looming Tower, Future Man, Marvel's Runaways, The Path, Castle Rock, and Golden Globe nominated comedy Casual, as well as upcoming series The First, Catch-22 and Little Fires Everywhere. In 2017, Hulu added live news, entertainment and sports from 21st Century Fox, The Walt Disney Company, NBCUniversal, CBS Corporation, The CW, Turner Networks, A+E Networks and Scripps Networks Interactive to its offerings - MAKING IT the only TV service that brings together live, on-demand, originals, and library content all in one place, across living room and mobile devices.
About Marvel Entertainment and Marvel Television
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company (NYSE: DIS), is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing.
Marvel Television develops and produces some of the world's most creative and popular live-action and animated programming for broadcast and cable television networks plus digital platforms including a historic deal with NETFLIX. Its portfolio of self-produced series includes "Marvel's Agents of S.H.I.E.L.D.," "Marvel's Inhumans" for ABC; "Marvel's Daredevil," "Marvel's Luke Cage," and the Emmy and Peabody Award-winning "Marvel's Jessica Jones" for NETFLIX; and "Marvel's Ultimate Spider-Man," "Marvel's Avengers" and "Marvel's Guardians of the Galaxy" for Disney XD. Marvel Television's upcoming projects include "Marvel's Iron Fist" and the culminating "Marvel's The Defenders" for NETFLIX, as well as "Marvel's The Punisher" (NETFLIX), "Marvel's Cloak & Dagger" (Freeform), "Legion" (FX) and "Marvel's Runaways" (Hulu). For more information, visit marvel.com. © 2018 MARVEL
About ABC Signature Studios
ABC Signature Studios is a division of ABC Studios spearheading development and production in all cable and streaming platforms. The artist-driven arm provides a year-round destination for development and production across the cable and streaming landscape. Signature recently received a straight-to-series order from EPIX for "Godfather of Harlem," created by Chris Brancato and Paul Eckstein, with Forest Whitaker set to star and produce. Signature and Hello Sunshine received a straight-to-series order from Hulu for the event limited series, "Little Fires Everywhere," with Reese Witherspoon and Kerry Washington attached to star and produce. Signature's new series include "Marvel's Cloak & Dagger," a co-production with Marvel Television; along with the comedy "Besties," from Kenya Barris, for Freeform; as well as Amblin TV and ABC Signature's "All About the Washingtons" for Netflix. These projects join a robust slate of returning series, including the critically acclaimed comedy "SMILF" for Showtime; "grown-ish" for Freeform; and "Marvel's Runaways" for Hulu, a co-production with Marvel Television.