Thursday Primetime Results:
"Strong" (0.6/3 in 18-49, 2.6 million viewers overall from 8-9 p.m. ET):
· Finishes within 0.1 of last week in 18-49 (0.6 vs. 0.7)
· Grows +3% week to week in total viewers (2.647 million vs. 2.567 million) to a five-week high (best since April 28, 2.655 million).
· Also grows versus the prior week in women 25-54 (1.1 vs. 1.0) and retains 100% week to week in adults 25-54, men 25-54 andwomen 18-49.
"Game of Silence" (0.4/2 in 18-49, 2.2 million viewers overall from 9-11 p.m. ET):
· Competing against high-rated NBA FINALS coverage on ABC, grows from its first hour to its second by 0.1 of a point or +25% (0.4 to 0.5).
· Will increase substantially via time-shifting and VOD -- "Game of Silence" has grown by +54% in adult 18-49 rating going from L+SD to L+7 (0.68 to 1.05) and more than 1.5 million persons in total viewers (3.4 million vs. 4.9 million).
In Late-Night Metered Markets Thursday Night:
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.8/5 with an encore telecast; "Late Show with Stephen Colbert," 1.6/4 with an encore; and ABC's "Jimmy Kimmel Live," 2.7/8, delayed by an NBA FINALS overrun.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.2/1 with an encore; and "Jimmy Kimmel Live," 1.5/9, delayed by an NBA FINALS overrun.
· From 12:35-1:05 a.m. ET, ABC's "Nightline," delayed by an NBA FINALS overrun, averaged a 1.9/7 in metered-market households and a 0.9/7 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (0.8/3 in metered-market households with an encore) tied CBS's "Late Late Show" (0.8/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
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