Fandago's Mobile Ticket Debuts in Apple's Passbook
Fandango, the nation's leading moviegoer destination, today announced the availability of its popular Mobile Ticket in Apple's Passbook for iOS 6. Passbook is a simple way to get all your passes in one place. Fandango's paperless and scannable Mobile Ticket feature, now available at 2,600 screens across the country, enables moviegoers to get their movie tickets sent to their phones as mobile barcodes. With these paperless tickets, film fans can simply show their iPhone or iPod touch to the theater ticket-taker, bypassing the box office windows and kiosks. The ticket-taker then scans Fandango’s Mobile Ticket for easy entrance to the fall season’s hottest films.
“Mobile Ticket in Passbook is a great way for Fandango fans to keep their tickets in one place and quickly access them on their iPhone or iPod touch,” said Fandango Executive Vice President and General Manager Rick Butler. “Fandango moviegoers can now bypass the box office at select nationwide theaters because their Mobile Ticket in Passbook will use time and location data to automatically display their scannable movie ticket as soon as they arrive.”
Mobile continues to be a strong driver of traffic and ticket sales for Fandango. Mobile ticket sales for the summer of 2012 increased 116% year-over-year, and mobile purchases now account for nearly 30% of overall ticket sales on Fandango. Downloads of Fandango’s popular mobile apps are also up more than 43% since this time last year, with total downloads surpassing the 26 million mark.