FOX Broadcasting Company (FOX) has entered into a multi-year pact with YouTube original drama channel WIGS. Building upon News Corporation's initial investment, FOX and WIGS have formed a programming, marketing and distribution partnership designed to expand the breadth of offerings through the WIGS channel, and test and nurture dramatic concepts and talent in the digital realm. Under the terms of the partnership agreement, FOX will assume a collaborative role in developing and marketing the channel to grow its base of female viewers, with an eye toward building content that can be programmed on FOX and/or other channels.
"Our overarching goal is to create an ecosystem where creative people and ideas can find expression independently in the online environment, but benefit from the resources that the larger platform of the network affords," said Kevin Reilly, Chairman of Entertainment, FOX Broadcasting Company. "It takes unique creators and operators like Jon and Rodrigo and Jake Avnet, who not only understand the unfettered and entrepreneurial digital system, but also have a firm grasp on the mainstream - and can capitalize on both. They've spent a year building a novel production process and a vibrant alternative pipeline, and we're excited to help them take those tremendous stories and talent and develop them into long-term digital or on-air assets." "Rodrigo, Jake and I are looking forward to working with Kevin and his team on the next iteration of WIGS. We will continue to write, direct and produce quality scripted entertainment with many of the most talented actors, writers, directors and producers in our business for our YouTube platform. FOX will allow us to expand our horizons and offer us limitless possibilities, which we intend to fully take advantage of in all traditional media platforms, as well," said Jon Avnet.WIGS can be found at www.youtube.com/wigs, www.youtube.com/wigsespanol and www.watchwigs.com.
Videos