Everyblock Teams Up With Brooklyn Nets For 2012-2013 Season


EveryBlock, the place for all the news and talk in your neighborhood, today announced a partnership with the Brooklyn Nets for the 2012-13 NBA season. The partnership gives the Brooklyn Nets an online channel for community conversation through EveryBlock's innovative digital platform. The Brooklyn Nets are using EveryBlock as a channel to share the latest news with the Brooklyn community about the team. Throughout the season, the Brooklyn Nets will use EveryBlock to interact with fans and neighbors.

The Brooklyn Nets have set up a user profile on EveryBlock to share information on upcoming games and community events. New users can join the neighborhood conversation and create a free EveryBlock account to follow the team. With an EveryBlock account, users can see, share, and respond to what's happening in the Brooklyn community with the Brooklyn Nets, and also learn what people in and around Barclays Center are talking about. EveryBlock will also connect with community members alongside The Experience, the Brooklyn Nets mobile unit, which has been connecting the team and its partners on a grassroots level with their newest fans.

"We're thrilled to partner with the Brooklyn Nets and play a key role in their community outreach efforts," said Brian Addison, President of EveryBlock. "Given our mission of building an increased sense of connection among neighbors, this is the perfect opportunity for us to collaborate with the team as it settles into its new home at Barclays Center."

"We want to be pioneers in the digital space and EveryBlock has offered us a great social media platform to continue achieving that goal," said Chris Brahe, Senior Vice President of Partnership Sales and Marketing for the Brooklyn Nets. "This partnership also provides us with a fun new way to communicate and engage Brooklyn residents."

About EveryBlock
EveryBlock gives you the tools to be a better neighbor by delivering news and information important to you, all the way down to the block level. Visit www.everyblock.com to join discussions about what's happening in your neighborhoods and get to know people in their community. You can also find EveryBlock at facebook.com/everyblock and twitter.com/everyblock. Join today to get all of the news happening near you.

EveryBlock is the best way to follow neighborhood news and connect with your neighbors in 19 U.S. cities. EveryBlock's goal is to help you make your block a better place by giving you frequently updated neighborhood news and tools to have meaningful conversations with neighbors. Founded in 2007, EveryBlock was awarded a grant from The Knight Foundation for its unique development of platforms, tools and services to inform and transform community news. Acquired by NBC News Digital in August 2009, the team is based in Chicago.

About Brooklyn Nets

The Brooklyn Nets were officially launched in April 2012 and play their home games at Barclays Center located at the crossroads of Brooklyn, Atlantic and Flatbush avenues. The team's brand identity, including its logos and black and white color scheme, was created by JAY Z. The colors speak to Brooklyn's strong traditions, reflecting the color palette of the old New York subway signage system, and convey an uncompromising confidence.

The Brooklyn Nets are part of the Eastern Conference's Atlantic Division. Prior to its relocation to Brooklyn, the team was called the New Jersey Nets. Starting in 1977, the Nets played their first four seasons in New Jersey at the Rutgers Athletic Center in Piscataway, before moving in 1981 to Brendan Byrne Arena in East Rutherford (later renamed Continental Airlines Arena and IZOD Center). They remained in East Rutherford for 29 seasons until relocating to the Prudential Center in Newark in 2010. The New Jersey Nets reached the postseason 16 times, won four Atlantic Division titles and two Eastern Conference Championships, reaching the NBA Finals in 2002 and 2003.

Located atop one of the largest transportation hubs in New York City, Barclays Center will be accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines.

For more information on the Brooklyn Nets please visit www.brooklynnets.com. For more information on Barclays Center please visit www.barclayscenter.com.