E!'s TOTAL DIVAS Hits New Season High with Finale
E!'s hit series Total Divas powered to a season high with its season 2 finale episode garnering a whopping 1.55 Million Total Viewers as well as netting nearly 1 Million Adults 18-49 (961,000) and impressive numbers in Adults 18-34 (656,000), Women 18-49 (618,000) and W18-34 (412,000).
This marked the best telecast of the sophomore hit since 3/30/14 in Adults 18-49 (961,000), Women 18-34 (412,000) and Households (1.19 coverage rating). It was the second-most watched telecast in the history of the series so far among Total Viewers, since 8/11/13. Total Divas increased its year over year time period average by +4% in Total Viewers (1.55 Million), driven by growth in M18-49 (+31%), and the season 2 finale outperformed the season one finale (12/15/13) across-the-board by double-digits including Adults 18-49 (+33%), Adults 18-34 (+31%) and in Total Viewers (+19%).
During the sophomore run of the series, Total Divas has reached over 7.7 Million Total Viewers and 4.6 Million A18-49. Currently, Total Divas is a Top 5 ad-supported cable program in its Sunday 9-10pm time period with Women 18-34 (#3) and Adults 18-34 (#5).
On the digital front, Total Divas garnered 17,000 Tweets and ranked as the #2 ad-supported cable or reality program of the night (excluding sports). Season 2 averaged a #3 social rank among ad-supported cable and #2 versus reality.
E'!s Men of the Strip reality event / special scored nearly half a million Total Viewers (10 pm -12 am) (490,000) and outperformed the last On E! Special: Sounding Off: The 2013 Year, across all key demos.
On Twitter, Men of the Strip ranked as the #7 ad-supported cable program of the night (excluding sports) and is E!'s most talked about special of 2014 to-date, excluding its "Beyond Candid" series.
Source: Nielsen Media Research Fast Nationals 6/1/14. Live+ Same Day 000s, ranks in time period across ad-supported cable through 5/25/14. Fast nationals 6/1/14. Reach P2+ and P18-49 through 5/25/14. Digital: Adobe Analytics (Eonline.com show packages) vs. E! Shows since 2011. Social: Social Guide
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