E!'s LIVE FROM THE RED CARPET Attracts Record Viewers
E!'s LIVE FROM THE RED CARPTET: The 2012 Golden Globe Awards" attracted 1.7 million total viewers according to Nielsen Media Research.
The pre-awards show, hosted by Ryan Seacrest and Giuliana Rancic on Sunday, January 15, 2012 from 6pm-8pm EST attracted nearly 1.7 million Total Viewers, scoring significant time period gains as it nearly tripled the prior four week benchmark and nearly doubled the network’s Primetime norm. LRC posted gains for the 4rd consecutive year as it drew a 1.42 Household rating, increasing +4% over last year’s delivery, and attracted 1.7million Total Viewers, up +2% over last year’s LRC.
LRC: The 2012 Golden Globe Awards garnered its strongest delivery among the female audience as it garnered a 1.17 rating and 325,000 viewers among Women 18-34 and a 1.21 rating and 654,000 viewers among Women 18-49.
The E! After Party: 2012 Golden Globe Awards from 11pm-12am EST scored its highest ever deliveries in Total Viewers (1.4 million), HH rating (1.13), Adults 18-49 (858,000), Adults 18-34 (511,000), Women 18-49 (634,000) and Women 18-34 (407,000). The After Party was up an impressive +71% in Total Viewers from last year, and posted gains of +87% in Adults 18-49, +109% in Adults 18-34 and +79% in Women 18-49.
*Source Nielsen Media Research, Fast Nationals, Live + Same Day, COV AA% & Impressions, Sunday, 01/15/12, LRC (6pm-8pm EST), and E! After Party (11pm-12am EST) vs. Year Ago Performance on Sunday, 01/16/11, E! Primetime (1Q’11 to date, Mon-Sun, 6pm-12am)
