Disney Channel is #1 TV Network For 71st Week in Key Demos
By: Caryn Robbins
For the week of October 15, 2012, Disney Channel was again kids' and Tweens' go-to network across all TV, ranking #1 on a Total Day basis for a record-setting 71 consecutive weeks in Kids 6-11 (520,000/2.2 rating) and Tweens 9-14 (450,000/1.9 rating), out-delivering Nickelodeon by double digits for the 50th week in a row (+22%, vs. 426,000) and the 52nd straight week (+45%, vs. 311,000), respectively.
In Prime, Disney Channel's dominance as the #1 cable TV network stands at 387 weeks in Kids 6-11 (968,000/4.1 rating – nearly 7 1/2 years), and was #1 for the 122nd week in a row in Tweens 9-14 (857,000/3.6 rating – more than 2 years).Disney Channel delivered the week's Top 6 TV Telecasts in Kids 6-11:Disney Channel held the week's Top 2 TV Telecasts in Tweens 9-14, and 4 of the Top 5 overall:[Source: NTI, U.S. ratings. Week of 10/15/12-10/21/12: Live + Same Day.
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