Disney Channel to Celebrate Black History Month With THIS IS ME, Beginning Today
By: Caryn Robbins Jan. 31, 2013
Young kids and tweens celebrate Black History Month by sharing personal anecdotes in a series of new "This Is Me" interstitials beginning TODAY, FEBRUARY 1 on Disney Channel. Filmed at the Long Beach Boys & Girls Club, the interstitials feature youth sharing about their favorite heroes, sources of inspiration and dreams for the future.
"These interstitials are a great way for kids to celebrate Black History Month with their peers and share how their heroes continue to inspire and empower them to dream big," said Ron Pomerantz, Vice President, Marketing and Creative, Disney Channel.Geared towards 6-14 year-olds, the "This Is Me" series is designed to celebrate the uniqueness of every day kids and highlight aspects of their lives that have made them who they are today. Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.
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