Discovery Communications has brought to life a partnership between Bear Grylls, the TV adventurer, and Samsung to promote the new Samsung Gear S3. Bear, famous for adrenaline-fueled television shows, including Discovery Channel's 'Man vs. Wild', will LEVERAGE cutting-edge video technology, fully immersing fans across the world in his latest escapades.
The collaboration, which is specially targeted for the U.S and Europe, Middle East and AFRICA markets, comprises a series of short form videos as well as a television advertisement, where Bear showcases key capabilities of the Samsung Gear S3 in a variety of challenging survival scenarios, including the barometer function to predict weather conditions; the calorie consumption and burning application to maintain energy levels; and the altimeter to record altitude whilst scaling a mountain. All the while, he shares his signature survival tips to help any EXPLORER on their adventures beyond the reach of civilisation. So many of us have sat on the edge of our seats as Bear scales mountains, throws himself out of planes and jumps into icy waters; and watched with intrigue as he tucks into creepy crawlies in some of the world's most remote places, very often with the world's best known people. Now, anyone can get closer to the action, through this premium content that highlights the extensive technological capabilities of the Samsung Gear S3.Videos