Powered by strong ratings of the two-hour season finale of DEADLIEST CATCH, Discovery Channel was the #1 cable network in Prime among both Persons and Men 25-54 delivery and Persons and Men 18-49 delivery (no exclusions) on Tuesday, July 30. Last night's new episode of Deadliest Catch was the #1 cable program among Persons and Men 25-54 delivery; it was also #2 in ALL OF TELEVISION in among Men 25-54 (no exclusions).
The series earned a 2.25 HH/1.83 P25-54 rating and delivered 2.91million viewers P2+, beating most broadcast television series including:" ABC's "Extreme Weight Loss," FOX's "So You Think You Can Dance" and NBC's "Hollywood Game Night." This marks the 15th week out of 16 weeks the series was #1 in Men 25-54 delivery (excluding sports). In addition, DEADLIEST CATCH: THE BAIT, delivered its highest ratings since the season premiere in April 2013. The pre-show series, which provides an inside look from the captains' perspective, earned a 1.34 HH/1.08 P25-54 rating and delivered 1.76 million viewers P2+.Source: Nielsen. NHI Calendar. 7/30/13. Live+SD AA% and AA (000).
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