Crown Media Introduces Pet Ambassadors HAPPY the Dog and Cat to Raise Rescue & Adoption Awareness
By: Caryn Robbins Apr. 22, 2015
Crown Media Family Networks is proud to announce its furriest four-legged co-stars, "Happy" the Cat and "Happy" the Dog, will embark on their inaugural "Tip to Tail" press tour to raise awareness of the plight of millions of animals who are in shelters or on the streets and who are in need of rescue and adoption.
These beloved Pet Ambassadors of Hallmark CHANNEL and Hallmark Movies & Mysteries were adopted last year by Crown Media Family Networks' President and CEO, Bill Abbott, as part of the company's evergreen PET PROJECT iniative, which seeks to show through entertainment the joys that animals bring to our lives every day. In the past 5 years, Hallmark CHANNEL has become known for programming that is entertaining and that serves as a catalyst for shelter pet adoption. Some of the network's marquee franchises include "Hero Dog Awards Show," "Kitten Bowl," "Paw Star Game," and the upcoming 2016 program, "Ultimate Kitten Summer Games." Additionally, pet adoption or shelter pets have been at the heart of some of the network's highest-rated Original Movies, "Nine Lives of Christmas," "My Boyfriends' Dogs," and "Puppy Love," to name a few. As part of the "Tip to Tail" press tour, "Happy" the Cat and "Happy" the Dog will celebrate many pet-related holidays, including National Shelter Pet Adoption Day on April 30th and Be Kind To Animals Week beginning on May 7th, with the mission to galvanize culture around the belief that the most beautiful pets on the planet are those in shelters waiting on a forever home.Videos