Chip & Joanna Gaines' Magnolia Network Makes Cable Debut

The new network will premiere tonight at 9 p.m. ET.

By: Jan. 05, 2022
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

Chip & Joanna Gaines' Magnolia Network Makes Cable Debut

Magnolia Network, Discovery's joint venture with Chip and Joanna Gaines, will make its highly-anticipated cable debut tonight when the channel officially rebrands the existing DIY Network at 9 p.m. ET with the cable premiere of Fixer Upper: Welcome Home. The channel will now be home to all existing Magnolia Network original series.

Also in celebration of the network's debut and their own return to cable, the Gaineses shared where their television journey began a decade ago by releasing the original FIXER UPPER casting tape from 2012, never before seen by the public until today.

Back when Magnolia was just their small business in Waco, TX, a friend of the couple's sent photos of their then-home-a property they'd purchased as a flip and moved into themselves after selling their previous home-to the popular lifestyle blog Design Mom in 2012. The blog post, featuring Chip's home renovation work and Joanna's design, found its way to a production company that worked with HGTV.

Though they never had any intention whatsoever of being on television, Chip and Joanna were asked if they'd be willing to submit what ultimately became the casting tape for a pilot, which eventually turned into their beloved home renovation series Fixer Upper. The series aired for five seasons on HGTV between 2013 and 2018 and was the no. 1 unscripted series on all of cable television with 75 million viewers tuning in for the show's fifth season during its original run. Since then, the Gaineses have grown and elevated their small business into a global home, lifestyle and media brand.

In addition to network original series and DIY Network fan favorites, Magnolia Network will also feature episodes of The French Chef, the classic cooking show hosted by culinary icon Julia Child. Episodes of beloved home improvement series THIS OLD HOUSE and ASK THIS OLD HOUSE will also air on the network.

"It wasn't long ago that watching TV meant time together as a family. It was a place where people of all ages could gather and be informed, entertained, and inspired by the kind of honest, authentic programming that brings people closer," said Chip and Joanna Gaines. "That's what we've set out to build with Magnolia Network, and we've been amazed by the stories and storytellers we've found, people whose lives are living proof that our world is full of beauty, hope, courage, and curiosity. We can't wait to see these stories brought to life on cable, and we're hopeful about the impact it might have-to help reclaim the best of what television can be."

Magnolia Network Original Series

Fixer Upper: Welcome Home (Season 1) | Wednesdays at 9 p.m. beginning Jan. 5
The Lost Kitchen (Season 1) | Thursdays at 9 p.m. beginning Jan. 6
Mind for Design (Season 1) | Saturdays at 11 a.m. beginning Jan. 8 (double episode premiere week 1)
The Johnnyswim Show (Season 1) | Saturdays at 7 p.m. beginning Jan. 8 (double episode premiere week 1)
Home Work (Season 1) | Saturdays at 9 p.m. beginning Jan. 8
Magnolia Table with Joanna Gaines (Season 1) | Sundays at 1 p.m. beginning Jan. 9 (double episode premiere weeks 1 and 2)
Zoë Bakes (Season 1) | Sundays at 2 p.m. beginning Jan. 9 (double episode premiere week 1)
Family Dinner (Season 1) | Sundays at 8 p.m. beginning Jan. 9 (double episode premieres each week in January)
Restoration Road with Clint Harp (Season 1) | Tuesdays at 9 p.m. beginning Jan. 11

New Episodes to Premiere on Magnolia Network

Maine Cabin Masters (Season 7) continues on Mondays at 9 p.m. through March 14.
Beachfront Bargain Hunt Renovation (Season 5) will air new episodes on Fridays at 9 p.m. beginning Jan. 7 through Jan. 28. Remaining episodes of the season will air later in 2022.
Lakefront Bargain Hunt Renovation (Season 3) will air new episodes on Fridays at 9 p.m. beginning Feb. 4 thru Feb. 25 (continued from Oct. 2021).
Episodes of The French Chef will air beginning Jan. 10 from 7 a.m. - 9 a.m. on Mondays, Thursdays and Fridays (Monday and Thursday week 1 only).
Episodes of THIS OLD HOUSE and ASK THIS OLD HOUSE will air Saturdays 7 a.m. - 10 a.m. beginning Jan. 8.

Cable premieres for the remainder of Magnolia Network's extensive library of original content to come later in 2022.

Viewers with an active DIY Network subscription in their existing linear TV package will automatically have access to Magnolia Network today. Those who do not currently subscribe to DIY Network as part of their existing linear TV package may contact their respective providers for information about how to add DIY Network prior to the rebrand.

Magnolia Network is a media joint venture between Chip and Joanna Gaines and Discovery, Inc., comprising a family-friendly library of premium, unscripted original content streaming on discovery+, a brand-immersive app and a linear cable channel. At Magnolia Network, we believe in telling life's stories authentically and empowering our viewers to move past their comfort zones and try new things. We seek to entertain through smart, layered storytelling that inspires creativity, upholds beauty and draws out curiosity. Here, we are creating a space where we hope viewers will feel their time with us is never without purpose, but rather is time well spent.

Photo Credit: Courtesy of Magnolia Network



Comments

To post a comment, you must register and login.
Vote Sponsor


Videos