COMEDY CENTRAL and Twitter Announce the Launch of #ComedyFest

COMEDY CENTRAL, the #1 brand in comedy, and Twitter announced today the launch of #ComedyFest, the first-ever celebration of comedy and comedians to be programmed on Twitter. The five day festival, which runs from April 29- May 3, kicks off with comedic icon Mel Brooks setting up a Twitter account at an event at LA's Paley Center featuring comedy legend Carl Reiner and moderator Judd Apatow.

The event will be live-streamed in Mr. Brooks' first tweet, and can also be viewed on CC.com. #ComedyFest will feature an all-star roster of comedic talent including 16 programmed events with more than 50 comedians. #ComedyFest will bring the Comedy Central audience - and everyone who likes to laugh - closer to the biggest comedic talents across genres and generations.

"Twitter has become an essential medium for comedy and comedians," said Michele Ganeless, President, COMEDY CENTRAL. "#ComedyFest will exist in the twittersphere - creating comedy that lives on social media. It's a great extension for our brand; it's where our audience lives."

Using only 124 characters, Fred Graver, Head of TV at Twitter, said, "Awesome to have @ComedyCentral on-air and on Twitter celebrating comedians and the rise of 140 character comedy. Please RT."

#ComedyFest events will live on Twitter, and fans can follow at @ComedyCentral and #ComedyFest for up-to-the-minute event coverage. Additional information including festival lineup can be viewed at CC.com, CC Tumblr, and on theCC Facebook page.

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