CBS's THURSDAY NIGHT FOOTBALL Earns Overnight Ratings Increase of 96%
By: Caryn Robbins Oct. 03, 2014
CBS and NFL Network's broadcast of THURSDAY NIGHT FOOTBALL on Oct. 2, which featured Green Bay's 42-10 victory over Minnesota, earned an average overnight household rating/share in the 56 metered markets of 10.4/17, +96% from last year's comparable game on NFL Network and over-the-air-stations within the two team markets (5.3/9; Buffalo-Cleveland; Oct. 3, 2013).
Through four games of the CBS/NFL Network schedule, THURSDAY NIGHT FOOTBALL is averaging an overnight HH rating/share of 10.9/18, +56% compared to last year's 7.0/12 for the games on NFL Network. Green Bay's 42-10 victory over Minnesota is the second-highest margin of victory ever for games on THURSDAY NIGHT FOOTBALL. Last night's programming on CBS and NFL Network from 8:00-11:00 PM, ET averaged a primetime overnight HH rating/share of 9.9/17, +30% higher than last year's overnight HH rating/share of 7.6/13 for CBS primetime programming on Thursday, Oct. 3, 2013 (THE BIG BANG THEORY at 8:00 PM, THE MILLERS at 8:31 PM, THE CRAZY ONES at 9:01 PM, TWO AND A HALF MEN at 9:31 PM and ELEMENTARY at 10:01 PM). CBS/NFL Network's rating/share of 9.9/17 in primetime beat each of the broadcast networks: +29% higher than ABC (7.7/12), +175% higher than FOX (3.6/6) and +200% higher than NBC (3.3/5). Last night's game HH rating/share peaked at 12.1/19 from 9:00-9:30 PM, ET.Videos