CBS's THE TALK Posts Increases in Viewers and Key Women Demos
By: Caryn Robbins Oct. 18, 2012
CBS's THE TALK posted increases in viewers and key women demographics versus last week and the comparable week last year, according to Nielsen live plus same day ratings for the week ending Oct. 12.
Compared to last week, THE TALK was up +3% in viewers (2.32m from 2.25m), +11% in women 25-54 (1.0/06 from 0.9/06) and even in women 18-49 (0.7/05).Compared to the same week a year ago, THE TALK was up +23% in viewers (2.32m from 1.88m), +11% in women 25-54 (1.0/06 from 0.9/05) and +17% in women 18-49 (0.7/05 from 0.6/04).Season-to-date, THE TALK is up +19% in viewers (2.32m from 1.95m), +11% in women 25-54 (1.0/06 from 0.9/06), +25% in women 18-34 (0.5/03 from 0.4/02) and even in women 18-49 (0.7/05).
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