CBS's THE TALK Beats ABC's 'The View' for First Time in Key Demos
By: Caryn Robbins
CBS's The Talk beat "The View" in both women 18-49 and women 25-54 for the first time ever, according to Nielsen live plus same day ratings for the week ending July 13.
THE TALK topped "The View" in women 25-54 by +10% (1.1/07 vs. 1.0/07) and by +14% in women 18-49 (0.8/05 vs. 0.7/05). Compared to last week, The Talk was up +23% in viewers (2.66m from 2.17m), +38% in women 25-54 (from 0.8/05) and +60% in women 18-49 (from 0.5/03). THE TALK also beat "The Chew" by the largest margin in viewers since the week ending August 2, 2013 (vs. 2.43m, +9%), while matching its largest margin of victory over "The Chew" in both women 25-54 (vs. 0.8/05, +38%) and women 18-49 (0.6/04, +33%).Recent Articles
