CBS's BIG BROTHER Premiere Sweeps Time Period
By: Caryn Robbins Jul. 13, 2012
Last night's premiere of BIG BROTHER swept its time period in viewers and key demographics matching its second best adult 18-49 rating for a premiere episode since February 2008, according to Nielsen preliminary live plus same day ratings for Thursday, July 12.
From 9:00-10:00 PM, BIG BROTHER THURSDAY (P) was first in households (4.4/08), viewers (7.09m), adults 25-54 (3.1/09), adults 18-49 (2.6/08) and adults 18-34 (1.8/07). BIG BROTHER 14 THURSDAY posted its second best adults 25-54 and adults 18-49 premiere episode deliveries since February 2008.
BIG BROTHER was the top rated original program of the night in all key measures.
BIG BROTHER follows a group of people living together in a house outfitted with dozens of cameras and microphones recording their every move 24 hours a day. Each week the Houseguests will vote someone out of the house. At the end, the last remaining Houseguest will receive the grand prize of $500,000.
Photo credit: Sonja Flemming/CBS
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