CBS'S 60 MINUTES is #1 Non-Sports Program of the Week
By: Caryn Robbins
60 MINUTES began its 2014-2015 season by delivering its biggest premiere audience since 1997, drawing 17.88 million viewers as the week's most-watched non-sports program. The large audience landed 60 MINUTES at #2 on Nielsen's top 10 list, second only to NFL football.
America's #1 news program also scored its highest premiere household rating since 1999, scoring a 10.9/17. In the key demos, the CBS News magazine delivered its best premiere numbers since 2005, posting a 4.4/11 in adults 25-54 and a 3.5/10 in adults 18-49, according to Nielsen live plus same day ratings for Sept. 21 - good for top 10 finishes in both those measures. Sunday's broadcast featured a timely report from Iraq by Scott Pelley on the Islamic State in Iraq and Syria, or ISIS, on the eve of the allied bombing campaign against the militants, and a Steve Kroft story about the growing concerns over a simple refund scam that has been siphoning billions of dollars from the IRS. CBS News Chairman Jeff Fager is the executive producer of 60 MINUTES.Recent Articles
