CBS THIS MORNING is Only Morning News Broadcast to Post Year-to-Year Gains Among Viewers
By: Caryn Robbins Oct. 15, 2015
CBS THIS MORNING was the only network morning news broadcast to post year-to-year gains among viewers (+9%, 3.42m from 3.14m) compared to a year ago, according to Nielsen live plus same day ratings for the week ending Oct. 9.
CBS THIS MORNING gained more than a quarter of a million (+280,000) viewers compared to the same week last year. The broadcast closed the viewership gap with NBC by 480,000 viewers, and cut the deficit with ABC by 840,000 viewers. Less than 1 million viewers separate CBS THIS MORNING from NBC (980,000). Season-to-date, CBS THIS MORNING is up +11% in viewers (3.46m from 3.11m) and even in adults 25-54 (0.8/07) compared to last year. CBS THIS MORNING: SATURDAY CBS THIS MORNING: SATURDAY was up +30% year-to-year in viewers (2.23m from 1.72m) and even in adults 25-54 (0.5/04), according to Nielsen live plus same day ratings for Oct. 10.Season-to-date, CBS THIS MORNING: SATURDAY is up +14% in viewers (2.23m from 1.96m) and even in adults 25-54 (0.5/04) compared to last year. Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.
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